Byron Sharp

University of South Australia - Ehrenberg Bass Institute of Marketing Science

GPO Box 2471

Adelaide, 5001

Australia

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

Marketing’s 60/20 Pareto Law

Number of pages: 5 Posted: 19 Dec 2019
Byron Sharp, Jenni Romaniuk and Charles Graham
University of South Australia - Ehrenberg Bass Institute of Marketing Science, Ehrenberg-Bass Institute, University of South Australia and London South Bank University
Downloads 1,600 (12,017)

Abstract:

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Pareto, Buyer Behaviour, Brand, Marketing

2.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 113 (270,851)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

3.

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Number of pages: 20 Posted: 03 Mar 2020
John Dawes, Byron Sharp and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and affiliation not provided to SSRN
Downloads 13 (625,037)

Abstract:

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Brand extensions