Byron Sharp

University of South Australia - Ehrenberg Bass Institute of Marketing Science

GPO Box 2471

Adelaide, 5001

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

82

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 82 (312,040)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

2.

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Number of pages: 20
John Dawes, Byron Sharp and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and affiliation not provided to SSRN
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Abstract:

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Brand extensions