Byron Sharp

University of South Australia - Ehrenberg Bass Institute of Marketing Science

GPO Box 2471

Adelaide, 5001

Australia

University of South Australia - UniSA Business School

Adelaide, South Australia 5001

Australia

University of South Australia

37-44 North Terrace City West Campus

Adelaide, South Australia 5001

Australia

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 34,320

SSRN RANKINGS

Top 34,320

in Total Papers Downloads

2,965

TOTAL CITATIONS

3

Scholarly Papers (3)

1.

Marketing’s 60/20 Pareto Law

Number of pages: 5 Posted: 19 Dec 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, Ehrenberg-Bass Institute, University of South Australia and London South Bank UniversityEhrenberg Bass Institute for Marketing Science
Downloads 2,545 (11,188)
Citation 3

Abstract:

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Pareto, Buyer Behaviour, Brand, Marketing

2.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

Number of pages: 5 Posted: 14 Jun 2019
University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
Downloads 291 (209,149)

Abstract:

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brand loyalty, cross-category loyalty, brand purchasing, brand extensions

3.

How Common are Brand Extensions in Consumer Goods Markets? A Multi-Country Study

Number of pages: 20 Posted: 03 Mar 2020
John Dawes, Byron Sharp and Kerry Mundt
University of South Australia - Ehrenberg-Bass Institute, University of South Australia - Ehrenberg Bass Institute of Marketing Science and affiliation not provided to SSRN
Downloads 129 (436,727)

Abstract:

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Brand extensions