Manpreet Gill

University of South Carolina - Department of Marketing

SCHOLARLY PAPERS

2

DOWNLOADS

34

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Car Save Lives' Campaign

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 25 May 2021 Last Revised: 15 Jul 2021
The Pennsylvania State University, Moore School of Business (University of South Carolina), University of South Carolina - Department of Marketing and University of South Carolina - Darla Moore School of Business
Downloads 34 (559,481)

Abstract:

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Regulation, Product Recalls, Digital Marketing Campaign, Public Policy, Natural Experiment

2.

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Journal of Marketing Research (Forthcoming)
Posted: 08 Jul 2021
Chen Zhou, Manpreet Gill and Qiang Liu
University of South Carolina, University of South Carolina - Department of Marketing and Purdue University - Krannert School of Management

Abstract:

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crowd screening, service employee empowerment, crowdfunding offline outcomes, K-12 education, education crowdfunding