Donggwan Kim

Boston College - Carroll School of Management

140 Commonwealth Avenue

Chestnut Hill, MA 02467

United States

  • Boston College - Carroll School of Management

SCHOLARLY PAPERS

2

DOWNLOADS

654

TOTAL CITATIONS

7

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market

The Wharton School Research Paper Forthcoming
Number of pages: 53 Posted: 27 Jul 2023 Last Revised: 20 Mar 2025
Donggwan Kim, Zhenling Jiang and Raphael Thomadsen
Boston College - Carroll School of Management, University of Pennsylvania - The Wharton School and Olin School - Washington University in St. Louis
Downloads 450 (139,397)
Citation 6

Abstract:

Loading...

minority representation, TV advertising, double machine learning, image and text embeddings, deep neural network

2.

The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing

The Wharton School Research Paper
Number of pages: 49 Posted: 16 Apr 2024
Zhenling Jiang and Donggwan Kim
University of Pennsylvania - The Wharton School and Boston College - Carroll School of Management
Downloads 204 (320,998)
Citation 1

Abstract:

Loading...

TV advertising, mortgage refinance, advertising content