Cheng He

Georgia Institute of Technology

Atlanta, GA 30332

United States

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Scholarly Papers (1)

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Machine Learning Driven Campaign Budget Allocation: A Large-Scale Empirical Study of Malls

Georgia Tech Scheller College of Business Research Paper No. 19-11
Posted: 18 Jun 2019
Georgia Institute of Technology, University of Iowa, Kelley School of Business, Indiana University and Georgia Institute of Technology - Scheller College of Business

Abstract:

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Machine Learning, Budget Allocation, Generalized Additive Models, Marketing Campaigns