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Marina Puzakova

Lehigh University

621 Taylor Street

Bethlehem, PA 18015

United States

  • Lehigh University

SCHOLARLY PAPERS

2

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405

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Scholarly Papers (2)

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1.

Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control

Journal of the Academy of Marketing Science, Forthcoming.
Number of pages: 43 Posted: 04 Mar 2022
Mansur Khamitov and Marina Puzakova
Indiana University - Kelley School of Business - Department of Marketing and Lehigh University
Downloads 304 (254,893)

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Possessive brand name, Control inferences, Branding, Ownership, Possessive form, Brand control, Naming, Brand preferences

2.

How Possessiveness Cues in Brand Names Impact Brand Evaluations

AP - Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth, MN: Association for Consumer Research, Pages: 34-35
Number of pages: 3 Posted: 27 Jun 2019
Mansur Khamitov and Marina Puzakova
Indiana University - Kelley School of Business - Department of Marketing and Lehigh University
Downloads 101 (689,572)

Abstract:

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Possessive brand name, psychological ownership, brand-control inferences, identity, anthropomorphism