Anshu Suri

HEC Montréal, Students

PhD Student

Montreal

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

18

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

A Systematic Review of Brand Transgression, Service Failure Recovery and Product-Harm Crisis: Integration and Guiding Insights

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 50 Posted: 30 Aug 2019
Mansur Khamitov, Yany Gregoire and Anshu Suri
Nanyang Business School, Nanyang Technological University (NTU Singapore), HEC Paris and HEC Montréal, Students
Downloads 15 (589,230)

Abstract:

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Brand transgression, Service failure, Service recovery, Product-harm crisis, Crisis, Systematic review, Negative event

2.

Toward a Science of Negative Critical Incidents: Bridging Brand Transgression Research and Service Failure-Recovery

AP - Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth, MN: Association for Consumer Research, Pages: 63-64
Number of pages: 3 Posted: 27 Jun 2019
Mansur Khamitov, Yany Gregoire and Anshu Suri
Nanyang Business School, Nanyang Technological University (NTU Singapore), HEC Paris and HEC Montréal, Students
Downloads 3 (672,360)

Abstract:

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Brand transgression, service failure, service recovery, product-harm crisis, crisis, systematic review, critical negative event