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Vandana Sharma

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Brand building challenges for MSME

Number of pages: 16 Posted: 09 Jun 2019
affiliation not provided to SSRN, Indira School of Business Studies (ISBS) and affiliation not provided to SSRNSavitribai Phule Pune University (SPPU)
Downloads 572 (120,007)

Abstract:

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Branding, Brand Equity, Brand Management, Brand Diversification, Integrated Communication, SMEs, Entrepreneurship