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XIAOCHEN LIU

Harbin Institute of Technology - School of Management

Heilongjiang

China

City University of Hong Kong (CityU) - Department of Information Systems

83 Tat Chee Avenue

Kowloon

Hong Kong

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Product Sampling on Reward-based Crowdfunding Platforms

Posted: 26 Mar 2020
XIAOCHEN LIU, XIAOCHEN LIU and Yulin Fang
Harbin Institute of Technology - School of ManagementCity University of Hong Kong (CityU) - Department of Information Systems and Faculty of Business and Economics, The University of Hong Kong

Abstract:

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Reward-Based Crowdfunding, Fundraising Performance, Uncertainty Reduction, Search Goods, Experience Goods