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Swati Baishya
Gauhati University
Guwahati
Assam
789970
India
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Consumers’ Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line: A Study of the Indian Passenger Car Market
The IUP Journal of Marketing Management, Vol. XVIII, No. 1, February 2019, pp. 39-76
Posted: 13 Jun 2019
Swati Baishya and
M. Kakati
Gauhati University and Gauhati University
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