jia shen

affiliation not provided to SSRN

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How Rewarding are Your Rewards? A Value-Based View of Crowdfunding Rewards and Crowdfunding Performance

Entrepreneurship Theory and Practice, Forthcoming
Number of pages: 53 Posted: 24 Jun 2020
The Chinese University of Hong Kong, Shenzhen - School of Management and Economics, University of Colorado at Boulder - Leeds School of Business, Georgia State University - J. Mack Robinson College of Business, affiliation not provided to SSRN and National University of Singapore (NUS) - Department of Information Systems and Analytics
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Abstract:

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Value-based view of crowdfunding rewards, consumption value theory, utilitarian value, socioemotional value, participatory value