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Tobias Schröder

University of Applied Sciences Potsdam

Kiepenheuerallee 5

Potsdam, Brandenburg 14469

Germany

SCHOLARLY PAPERS

1

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152

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0

Scholarly Papers (1)

1.

Connotative Meanings of Sustainable Mobility: A Segmentation Approach Using Cultural Sentiments

Number of pages: 45 Posted: 17 May 2019 Last Revised: 13 Jun 2019
Ingo Wolf and Tobias Schröder
Free University of Berlin (FUB) - Department of Education and Psychology and University of Applied Sciences Potsdam
Downloads 152 (488,442)

Abstract:

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Affective meanings, symbolic meanings, sustainable travel behaviour, segmentation, social marketing, transport innovations