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Melissa Cinelli
University of Mississippi
Oxford, MS 38677
United States
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Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions
Journal of Consumer Psychology, Forthcoming
Number of pages: 60
Posted: 20 Jun 2019
Melissa Cinelli and
Robyn A. LeBoeuf
University of Mississippi and Washington University in St. Louis
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Abstract:
authenticity, branding, motivation
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