Melissa Cinelli

University of Mississippi

Oxford, MS 38677

United States

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Scholarly Papers (1)

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Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

Journal of Consumer Psychology, Forthcoming
Number of pages: 60 Posted: 20 Jun 2019
Melissa Cinelli and Robyn A. LeBoeuf
University of Mississippi and Washington University in St. Louis
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Abstract:

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authenticity, branding, motivation