Ching-Wen Liao

Nowfood Biochemical Technology Company, Taiwan

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The Impact of Key Factors of the Fast Food Restaurant on Purchase Intention

Global Journal of Business Research, v. 13 (1) p. 93-107 (2019)
Number of pages: 15 Posted: 19 Jul 2019
Chin-Hung Liu and Ching-Wen Liao
National Chin-Yi University of Technology and Nowfood Biochemical Technology Company, Taiwan
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Abstract:

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Brand Reputation Brand Identification, Perceived Quality, Perceived Value, Purchase Intention