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Dr Alex Zarifis has taught and carried out research at several universities including the University of Cambridge, the University of Manchester and the University of Mannheim. He also participated in creating and delivering the first university module on blockchain technologies in the world. He has worked on large projects at the Karlsruhe Institute of Technology (KIT) and Loughborough University. He obtained his PhD from the University of Manchester. His research interests include e-business, Fintech, artificial intelligence, trust, information privacy, blockchain and the sharing economy. Dr Zarifis has published extensively on trust in e-commerce. His research has explored the role of trust in various aspects of e-business including: The level of trust needed for different business models in the sharing economy, the impact of ransomware attacks on trust, how trust develops in online collaboration, online collaborative learning and multi-channel retail.
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