Florian Ellsaesser

Frankfurt School of Finance & Management

Adickesallee 32-34

Frankfurt am Main, 60322

Germany

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Scholarly Papers (1)

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The Role of Syntax in Persuasive Marketing Communication: A Natural Language Processing Approach

Number of pages: 56 Posted: 28 Jun 2019 Last Revised: 11 Jan 2021
Selin Atalay, Siham El Kihal and Florian Ellsaesser
Frankfurt School of Finance and Management, Frankfurt School of Finance & Management and Frankfurt School of Finance & Management
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Abstract:

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marketing communications, persuasion, syntax, natural language processing, machine learning