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García Martín Jorge

CÁMARABILBAO University Business School

Licenciado Poza, 17

Bilbao, Vizcaya 48011

Spain

SCHOLARLY PAPERS

2

DOWNLOADS

274

TOTAL CITATIONS

1

Scholarly Papers (2)

1.

What Skills and Competencies Are Required of Marketing Graduates in the Spanish Business-to-Business Sector? A Content Analysis of Listings on Online Job Portal

Esic Market Economics and Business Journal Vol. 50, Issue 3, September-December 2019, 515-536
Number of pages: 22 Posted: 10 Mar 2020
Echegaray Lázaro and García Martín Jorge
CÁMARABILBAO University Business School and CÁMARABILBAO University Business School
Downloads 198 (384,172)

Abstract:

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B2B marketing; university education; professional profile; recruitment; skills and competencies

2.

Marketing Graduate Job Profiles in the Spanish Mass Consumer Market: A Content Analysis of Job Listings on the Internet

Esic Market Economics and Business Journal Vol. 50, Issue 1, January-April 2019, 107-129
Number of pages: 23 Posted: 27 Jun 2019
García Martín Jorge and Echegaray Lázaro
CÁMARABILBAO University Business School and CÁMARABILBAO University Business School
Downloads 76 (830,555)
Citation 1

Abstract:

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marketing; university education; skills and knowledge; job vacancies; B2C market