Khim Yong Goh

National University of Singapore (NUS)

15 Computing Drive

Singapore, 117418

Singapore

http://www.comp.nus.edu.sg/~gohky

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 8,053

SSRN RANKINGS

Top 8,053

in Total Papers Downloads

10,417

SSRN CITATIONS
Rank 14,476

SSRN RANKINGS

Top 14,476

in Total Papers Citations

95

CROSSREF CITATIONS

5

Scholarly Papers (15)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Goh, K.Y., Heng, C.S., and Lin, Z., “Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content”, Information Systems Research, 24(1), 2013, pp. 88-107.
Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 12 Sep 2023
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 5,132 (3,242)
Citation 80

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,799 (17,778)
Citation 2

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

3.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 13 Sep 2023
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 1,207 (32,397)
Citation 4

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

4.

Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing

Information Systems Research, Forthcoming
Number of pages: 76 Posted: 07 Aug 2018 Last Revised: 02 Feb 2022
Hyelim Oh, Khim Yong Goh and Tuan Q. Phan
Sogang University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 579 (87,309)
Citation 5

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digital content, social media, news media, sentiment, self-presentation, text mining

5.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Xi'an Jiaotong University (XJTU), National University of Singapore (NUS) and Fudan University - School of Management
Downloads 569 (89,263)

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

6.

Individual Investors and Social Media Analysts’ Stock Coverage Behavior

Number of pages: 55 Posted: 18 Feb 2021 Last Revised: 01 Nov 2021
Changyi Chen, Bin Ke, Ding Li and Khim Yong Goh
National University of Singapore (NUS), National University of Singapore, Nanjing University and National University of Singapore (NUS)
Downloads 349 (158,553)

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individual investors; social media; analysts; China

7.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 297 (188,289)
Citation 1

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

8.

Privacy and Marketing Externalities: Evidence from Do Not Call

Number of pages: 48 Posted: 12 Aug 2011 Last Revised: 19 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science and Technology - School of Business and Management and National University of Singapore (NUS)
Downloads 150 (355,498)
Citation 13

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privacy externalities, marketing do not call

9.

Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth

33rd International Conference on Information Systems, Orlando, FL, 2012
Number of pages: 10 Posted: 18 Oct 2012 Last Revised: 10 Dec 2012
Qing Chen, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS) - School of Computing, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 112 (445,022)

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word-of-mouth, WOM, social networks, superbowl, advertising

10.

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

Number of pages: 33 Posted: 25 Feb 2010 Last Revised: 06 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science and Technology - School of Business and Management and National University of Singapore (NUS)
Downloads 95 (499,237)

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newspaper, publicity, do not call

11.

Strategic Content Generation and Monetization in Financial Social Media

Information Systems Research
Number of pages: 68 Posted: 14 Sep 2023 Last Revised: 17 Jan 2024
Ding Li, Khim Yong Goh and Cheng-Suang Heng
Nanjing University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 76 (571,734)

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Strategic Behavior, Content Generation, Content Monetization, Investor Preference, Financial Social Media, Bayesian Estimation

12.

Social Media Network Structure and Stock Market Reactions to Buy Recommendations Issued by Social Media Analysts

Number of pages: 61 Posted: 06 Feb 2024
Changyi Chen, Khim Yong Goh and Bin Ke
National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore
Downloads 52 (692,340)

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social media network structure, social media analysts, individual investors, stock recommendations, China

13.

Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types

IEEE Transactions on Engineering Management, forthcoming https://doi.org/10.1109/TEM.2021.3091180 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland Business School, National University of Singapore (NUS) and Xi'an Jiaotong University (XJTU)

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14.

Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce

Proceedings of the 2017 International Conference on Information Systems (ICIS 2017). https://aisel.aisnet.org/icis2017/EBusiness/Presentations/23/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management

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15.

Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice

Proceedings of the 2013 International Conference on Information Systems (ICIS 2013). https://aisel.aisnet.org/icis2013/proceedings/EconomicsOfIS/12/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland Business School, National University of Singapore (NUS) and Xi'an Jiaotong University (XJTU)

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