Khim Yong Goh

National University of Singapore (NUS)

15 Computing Drive

Singapore, 117418

Singapore

http://www.comp.nus.edu.sg/~gohky

SCHOLARLY PAPERS

13

DOWNLOADS
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8,650

SSRN CITATIONS
Rank 21,885

SSRN RANKINGS

Top 21,885

in Total Papers Citations

39

CROSSREF CITATIONS

6

Scholarly Papers (13)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 4,374 (3,162)
Citation 40

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,754 (14,178)
Citation 2

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

3.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

MIS Quarterly, 41(2), 2017, pp. 397-426.
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 19 Apr 2022
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University - School of Economics and Management, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 1,030 (31,363)
Citation 4

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

4.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Xi'an Jiaotong University (XJTU), National University of Singapore (NUS) and Fudan University - School of Management
Downloads 490 (83,728)

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

5.

Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing

Information Systems Research, Forthcoming
Number of pages: 76 Posted: 07 Aug 2018 Last Revised: 02 Feb 2022
Hyelim Oh, Khim Yong Goh and Tuan Q. Phan
Sogang University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 282 (154,062)

Abstract:

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digital content, social media, news media, sentiment, self-presentation, text mining

6.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management
Downloads 228 (189,801)

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

7.

Individual Investors and Social Media Analysts’ Stock Coverage Behavior

Number of pages: 55 Posted: 18 Feb 2021 Last Revised: 01 Nov 2021
Changyi Chen, Bin Ke, Ding Li and Khim Yong Goh
National University of Singapore (NUS), National University of Singapore, Nanjing University and National University of Singapore (NUS)
Downloads 222 (194,764)

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individual investors; social media; analysts; China

8.

Privacy and Marketing Externalities: Evidence from Do Not Call

Number of pages: 48 Posted: 12 Aug 2011 Last Revised: 19 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science and Technology - School of Business and Management and National University of Singapore (NUS)
Downloads 123 (318,765)
Citation 5

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privacy externalities, marketing do not call

9.

Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth

33rd International Conference on Information Systems, Orlando, FL, 2012
Number of pages: 10 Posted: 18 Oct 2012 Last Revised: 10 Dec 2012
Qing Chen, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS) - School of Computing, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 80 (421,297)

Abstract:

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word-of-mouth, WOM, social networks, superbowl, advertising

10.

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

Number of pages: 33 Posted: 25 Feb 2010 Last Revised: 06 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science and Technology - School of Business and Management and National University of Singapore (NUS)
Downloads 67 (463,941)

Abstract:

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newspaper, publicity, do not call

11.

Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types

IEEE Transactions on Engineering Management, forthcoming https://doi.org/10.1109/TEM.2021.3091180 , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland Business School, National University of Singapore (NUS) and Xi'an Jiaotong University (XJTU)

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12.

Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce

Proceedings of the 2017 International Conference on Information Systems (ICIS 2017). https://aisel.aisnet.org/icis2017/EBusiness/Presentations/23/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Zhijie Lin
University of Auckland Business School, National University of Singapore (NUS) and Tsinghua University - School of Economics and Management

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13.

Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice

Proceedings of the 2013 International Conference on Information Systems (ICIS 2013). https://aisel.aisnet.org/icis2013/proceedings/EconomicsOfIS/12/ , The University of Auckland Business School Research Paper Series
Posted: 18 Oct 2021
Ying Zhang, Khim Yong Goh and Qingliang Wang
University of Auckland Business School, National University of Singapore (NUS) and Xi'an Jiaotong University (XJTU)

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