15 Computing Drive
Singapore, 117418
Singapore
http://www.comp.nus.edu.sg/disa/people/gohky/
National University of Singapore (NUS)
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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling
Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods
recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis
digital content, social media, news media, sentiment, self-presentation, text mining
user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process
individual investors; social media; analysts; China
product sampling, product trial, spillover effect, electronic commerce, econometric analysis
social media network structure, social media analysts, individual investors, stock recommendations, China
privacy externalities, marketing do not call
live streaming, e-commerce, social call-to-actions, hedonic/utilitarian products, influencers, econometric analysis
Strategic Behavior, Content Generation, Content Monetization, Investor Preference, Financial Social Media, Bayesian Estimation
word-of-mouth, WOM, social networks, superbowl, advertising
newspaper, publicity, do not call
Generative AI, Video metadata, User-video matching, Short-video platforms, Human-AI co-creation
Mobile Payments, Digital Payment Choice, Non-Price Instruments, Nudge
low code/no code tools, product-market fit, digital start-ups, digital technology development, organizational search
