Khim Yong Goh

National University of Singapore (NUS)

15 Computing Drive

Singapore, 117418

Singapore

http://www.comp.nus.edu.sg/~gohky

SCHOLARLY PAPERS

10

DOWNLOADS
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6,797

CITATIONS
Rank 26,018

SSRN RANKINGS

Top 26,018

in Total Papers Citations

16

Scholarly Papers (10)

1.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Number of pages: 48 Posted: 30 Apr 2012 Last Revised: 31 Aug 2016
Khim Yong Goh, Cheng-Suang Heng and Zhijie Lin
National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University
Downloads 3,286 (3,060)
Citation 50

Abstract:

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social media, brand community, consumer behavior, user-generated content, marketer-generated content, communication mode, text mining, econometric modeling

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,698 (9,350)
Citation 1

Abstract:

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

3.

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

Forthcoming in MIS Quarterly
Number of pages: 72 Posted: 03 Feb 2014 Last Revised: 31 Aug 2016
Zhijie Lin, Khim Yong Goh and Cheng-Suang Heng
Tsinghua University, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 693 (35,731)
Citation 5

Abstract:

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recommendation system; product network; electronic commerce; network diversity; network stability; demand modeling; econometric analysis

4.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Northwestern Polytechnical University, National University of Singapore (NUS) and Fudan University - School of Management
Downloads 422 (67,349)
Citation 1

Abstract:

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

5.

Investigating the Effects of Self-Presentation at Online Social Network Sites and Brand Pages on Offline Purchase Behavior

Number of pages: 42 Posted: 07 Feb 2014 Last Revised: 01 Apr 2016
Prasanta Bhattacharya, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 344 (85,643)

Abstract:

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User-generated content, Information divergence, Big data, Consumer behavior, Econometric modeling, Text mining

6.

Privacy and Marketing Externalities: Evidence from Do Not Call

Number of pages: 48 Posted: 12 Aug 2011 Last Revised: 19 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and National University of Singapore (NUS)
Downloads 103 (256,752)
Citation 6

Abstract:

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privacy externalities, marketing do not call

7.

Online Product Sampling on E-Commerce Platforms: An Empirical Analysis of Sales Spillover Effects

Number of pages: 55 Posted: 26 Jun 2018
Ying Zhang, Khim Yong Goh and Zhijie Lin
National University of Singapore (NUS) - Department of Information Systems, National University of Singapore (NUS) and Tsinghua University
Downloads 91 (278,408)

Abstract:

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product sampling, product trial, spillover effect, electronic commerce, econometric analysis

8.

Do Pepsi Drinkers Talk about Sleepwalker? The Effects of Self-Presentation and Conformity in Competing Word-of-Mouth

33rd International Conference on Information Systems, Orlando, FL, 2012
Number of pages: 10 Posted: 18 Oct 2012 Last Revised: 10 Dec 2012
Qing Chen, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS) - School of Computing, National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 67 (333,091)

Abstract:

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word-of-mouth, WOM, social networks, superbowl, advertising

9.

Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

Number of pages: 33 Posted: 25 Feb 2010 Last Revised: 06 Aug 2014
Khim Yong Goh, Kai-Lung Hui and Ivan P. L. Png
National University of Singapore (NUS), Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and National University of Singapore (NUS)
Downloads 53 (373,690)
Citation 5

Abstract:

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newspaper, publicity, do not call

10.

Are You What You Tweet? The Impact of Sentiment on Digital News Consumption and Social Media Sharing

Number of pages: 44 Posted: 07 Aug 2018
Hyelim Oh, Tuan Q. Phan and Khim Yong Goh
National University of Singapore (NUS), National University of Singapore (NUS) and National University of Singapore (NUS)
Downloads 40 (419,161)

Abstract:

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digital content, social media, website traffic, sentiment, self-presentation, text mining