Bernhard von Mutius

WHU - Otto Beisheim School of Management

Burgplatz 2

Vallendar, 56179

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

28

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

A Customer Segmentation Framework for Targeted Category Coupons in Retail

Number of pages: 37 Posted: 30 Jun 2019 Last Revised: 26 May 2020
Bernhard von Mutius and Arnd Huchzermeier
WHU - Otto Beisheim School of Management and WHU - Otto Beisheim School of Management
Downloads 23 (537,832)

Abstract:

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customized coupons, targeted marketing, category selection, clustering

2.

Customer-Centric Category Selection for Mobile and Print Promotions in Loyalty Reward Programs

Number of pages: 37 Posted: 19 May 2020
Bernhard von Mutius and Arnd Huchzermeier
WHU - Otto Beisheim School of Management and WHU - Otto Beisheim School of Management
Downloads 5 (663,210)

Abstract:

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Targeted Marketing, Category-Specific Promotions, Category Selection, Cross-Category Profit