Dennis Schmitz

WHU - Otto Beisheim School of Management

Burgplatz 2

Vallendar, 56179

Germany

http://https://www.whu.edu/prod

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Scholarly Papers (1)

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Benchmark Study on Omni-Channel Integration – Capability Scale Development Based on Internal and External Dimensions

Number of pages: 36 Posted: 07 Jul 2019
Dennis Schmitz and Arnd Huchzermeier
WHU - Otto Beisheim School of Management and WHU - Otto Beisheim School of Management
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Abstract:

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Omni-Channel Retailing, Qualitative Content Analysis, Retail Strategy, Omni-Channel Capability Scale, Channel Integration