Vishal P. Singh

GSIA, Carnegie Mellon University

Assistant Professor of Marketing

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

4

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22

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Scholarly Papers (4)

Abstract:

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Entry, retail competition, Wal-Mart Supercenter, frequent shopper data

2.

Modeling Preferences for Common Attributes in Multi-Category Brand Choice

Number of pages: 45 Posted: 28 Dec 2003
Vishal P. Singh, Karsten T. Hansen and Sachin Gupta
GSIA, Carnegie Mellon University, Northwestern University - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 543 (48,936)

Abstract:

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Brand choice, panel data, multicategory, Bayesian statistics

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 492 (54,847)

Abstract:

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (645,195)

Abstract:

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Marketing Channels, Game Theory, Behavioral Decision Research

4.

Spatial Competition with Endogenous Location Choices: An Application to Discount Retailing

Number of pages: 42 Posted: 16 Jun 2008
Ting Zhu and Vishal P. Singh
University of Chicago and GSIA, Carnegie Mellon University
Downloads 252 (119,161)

Abstract:

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discrete games, location choice, retail competition, discount stores