Sylvia Hristakeva

Cornell SC Johnson College of Business

Ithaca, NY 14850

United States

  • Cornell SC Johnson College of Business

SCHOLARLY PAPERS

6

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1,532

SSRN CITATIONS
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in Total Papers Citations

21

CROSSREF CITATIONS

4

Scholarly Papers (6)

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1.

Vertical Contracts with Endogenous Product Selection: An Empirical Analysis of Vendor-Allowance Contracts

Number of pages: 81 Posted: 09 Jan 2020 Last Revised: 28 Mar 2022
Sylvia Hristakeva
Cornell SC Johnson College of Business
Downloads 681 (74,770)
Citation 5

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2.

Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage

Number of pages: 37 Posted: 07 Jul 2020 Last Revised: 16 Sep 2021
Sylvia Hristakeva
Cornell SC Johnson College of Business
Downloads 271 (217,043)

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3.

Price Dispersion and Legacy Discounts in the National Television Advertising Market

Number of pages: 39 Posted: 28 Oct 2021 Last Revised: 29 Aug 2022
Sylvia Hristakeva and Julie H. Mortimer
Cornell SC Johnson College of Business and Boston College
Downloads 232 (252,792)
Citation 5

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4.

Bad-drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Viewers' Health Outcomes

Number of pages: 43 Posted: 09 Feb 2024 Last Revised: 02 Jul 2024
Sylvia Hristakeva
Cornell SC Johnson College of Business
Downloads 126 (427,852)

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Advertising, Drug Injury, Health Outcomes

5.

The Effect of Price Caps on Pharmaceutical Advertising: Evidence from the 340b Drug Pricing Program

Number of pages: 35 Posted: 28 Mar 2024
Sylvia Hristakeva, Julie Holland Mortimer and Eric Yde
Cornell SC Johnson College of Business, University of Virginia - Department of Economics and University of Virginia - Department of Economics
Downloads 120 (449,633)

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advertising, pharmaceutical industry, 340b drug pricing program, price caps, firm effort

6.

Retailer Price Competition and Assortment Differentiation: Evidence from Entry Lotteries

Number of pages: 39 Posted: 17 Jun 2024
Brett Hollenbeck, Sylvia Hristakeva and Kosuke Uetake
University of California, Los Angeles (UCLA) - Anderson School of Management, Cornell SC Johnson College of Business and Yale School of Management
Downloads 102 (500,090)

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Retail competition, markups, firm differentiation, product variety, legal marijuana