Bikram Ghosh

University of South Carolina

701 Main Street

Columbia, SC 29208

United States

SCHOLARLY PAPERS

5

DOWNLOADS

23

CITATIONS

0

Scholarly Papers (5)

1.

How Unequal Perceptions of User Reviews Impact Price Competition

Decision Sciences, Forthcoming
Number of pages: 36 Posted: 30 Mar 2017
Pelin Pekgun, Michael R. Galbreth and Bikram Ghosh
University of South Carolina - Department of Management Science, University of South Carolina - Moore School of Business and University of South Carolina
Downloads 0 (436,745)

Abstract:

user reviews, experience uncertainty, competition, pricing

2.

Bayesian Estimation of a Simultaneous Probit Model Using Error Augmentation: An Application to Multi-Buying and Churning Behavior

Quantitative Marketing and Economics, December 2013, 11 (4), 437-458.
Posted: 22 Apr 2013 Last Revised: 15 May 2014
Subramanian Balachander and Bikram Ghosh
University of California, Riverside - School of Business Administration and University of South Carolina

Abstract:

Simultaneous Probit Model, Error Augmentation, Hierarchical Bayesian Estimation, Monte Carlo Markov Chain Algorithm, Customer Retention, Customer Churn, Customer Relationship Management

3.

Social Sharing of Information Goods: Implications for Pricing and Profits

Marketing Science, Vol. 30, No. 4, 2012; pp. 603-620; DOI: 10.1287/mksc.1120.0706
Posted: 24 Oct 2012
Michael R. Galbreth, Bikram Ghosh and Mikhael Shor
University of South Carolina - Moore School of Business, University of South Carolina and University of Connecticut Department of Economics

Abstract:

information goods, social networks, pricing, graph theory, cost sharing

4.

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Marketing Science, Vol. 29, No. 4, pp. 624–638, July-August 2010,
Posted: 13 Jun 2011
University of California, Riverside - School of Business Administration, University of South Carolina and University of Central Florida

Abstract:

bundling, game theory, price promotions, brand loyalty, marketing, industrial organization

5.

Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Management Science, Vol. 53, No. 1, pp. 159–168, January 2007,
Posted: 13 Jun 2011
Bikram Ghosh and Subramanian Balachander
University of South Carolina and University of California, Riverside - School of Business Administration

Abstract:

game theory, bundling, pricing, marketing, industrial organization