Manohar U. Kalwani

Purdue University

610 Purdue Mall

West Lafayette, IN 47907

SCHOLARLY PAPERS

3

DOWNLOADS

861

SSRN CITATIONS

1

CROSSREF CITATIONS

10

Scholarly Papers (3)

1.

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

Management Science, Forthcoming
Number of pages: 41 Posted: 03 Jul 2006
S. Sriram and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan and Purdue University
Downloads 719 (38,593)
Citation 1

Abstract:

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Dynamic Brand Equity, Kalman Filter, Optimal Advertising, Optimal Promotions, Markov Perfect Equilibrium

2.

'See Your Doctor': The Impact of Direct-to-Consumer Advertising on Patients with Different Affliction Levels

Number of pages: 22 Posted: 10 Oct 2015 Last Revised: 12 Mar 2020
Qiang Liu, Hongju Liu and Manohar U. Kalwani
Purdue University - Krannert School of Management, University of Connecticut and Purdue University
Downloads 142 (225,465)
Citation 1

Abstract:

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pharmaceuticals, consumer involvement, direct-to-consumer advertising, DTCA, medium, patient flow, health care

3.

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Journal of Marketing, Forthcoming
Posted: 09 Nov 2006
S. Sriram, Subramanian Balachander and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan, Purdue University - Krannert School of Management and Purdue University

Abstract:

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Brand Preference, Choice Models, Advertising, Sales Promotion, Innovation, Econometric Models