Omkar Palsule-Desai

Indian Institute of Management Indore

Rau-Pithampur Road

Indore, Madhya Pradesh 453556

India

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Scholarly Papers (1)

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Reining in Onion Prices by Introducing a Vertically Differentiated Substitute: Models, Analysis, and Insights

Number of pages: 48 Posted: 10 Jul 2019 Last Revised: 19 Feb 2020
Muge Yayla-Kullu, Omkar Palsule-Desai and Srinagesh Gavirneni
University of Central Florida - Department of Marketing, Indian Institute of Management Indore and Cornell University - Samuel Curtis Johnson Graduate School of Management
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Abstract:

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vertical differentiation, non-profit competition, perishability, consumer prejudice, India