Eden Yin

University of Cambridge - Judge Business School

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

  • University of Cambridge - Judge Business School

SCHOLARLY PAPERS

5

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1,487

SSRN CITATIONS
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in Total Papers Citations

15

CROSSREF CITATIONS

45

Scholarly Papers (5)

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1.

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Number of pages: 55 Posted: 31 Jan 2009
Gerard J. Tellis, Eden Yin and Simon J. Bell
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Cambridge
Downloads 352 (147,613)
Citation 5

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Global innovation, consumer innovativeness, cross-cultural differences, new product adoption, cross-category differences

2.

Global Strategic Alliance Membership: Market Versus Institutional Criteria

Judge Institute of Management Working Paper No. 02/2003
Number of pages: 35 Posted: 07 Jan 2004
Malcolm Warner, Eden Yin and Chong Ju Choi
University of Cambridge - Judge Business School, University of Cambridge - Judge Business School and Australian National University (ANU) - National Graduate School of Management
Downloads 344 (151,362)

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Alliances; Culture; Dual Criteria Approach; Global; Institutions, Market Criteria, Norms, Strategic Alliances, Values

3.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming
Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 08 Aug 2023
Gerard J. Tellis, Eden Yin and Rakesh Niraj
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University
Downloads 322 (162,443)
Citation 10

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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
Gerard J. Tellis, S. Stremersch and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 276 (190,713)
Citation 4

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International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014
Gerard J. Tellis, Rakesh Niraj and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University and University of Cambridge - Judge Business School
Downloads 193 (268,407)

Abstract:

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Network effects, Quality, Path dependance, Tipping