Eden Yin

University of Cambridge - Judge Business School

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

SCHOLARLY PAPERS

5

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1,229

CITATIONS
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Top 9,450

in Total Papers Citations

46

Scholarly Papers (5)

1.

Global Strategic Alliance Membership: Market Versus Institutional Criteria

Judge Institute of Management Working Paper No. 02/2003
Number of pages: 35 Posted: 07 Jan 2004
University of Cambridge - Judge Business School, University of Cambridge - Judge Business School and Australian National University (ANU) - National Graduate School of Management
Downloads 325 (90,298)

Abstract:

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Alliances; Culture; Dual Criteria Approach; Global; Institutions, Market Criteria, Norms, Strategic Alliances, Values

2.

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Number of pages: 55 Posted: 31 Jan 2009
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Cambridge
Downloads 291 (101,774)
Citation 3

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Global innovation, consumer innovativeness, cross-cultural differences, new product adoption, cross-category differences

3.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming
Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 01 Sep 2008
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University
Downloads 255 (117,010)
Citation 10

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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 228 (131,014)
Citation 33

Abstract:

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International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014
University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University and University of Cambridge - Judge Business School
Downloads 130 (214,608)

Abstract:

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Network effects, Quality, Path dependance, Tipping