Eden Yin

University of Cambridge - Judge Business School

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

  • University of Cambridge - Judge Business School

SCHOLARLY PAPERS

6

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1,622

SSRN CITATIONS
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in Total Papers Citations

15

CROSSREF CITATIONS

45

Scholarly Papers (6)

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1.

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Number of pages: 55 Posted: 31 Jan 2009
Gerard J. Tellis, Eden Yin and Simon J. Bell
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and University of Cambridge
Downloads 364 (160,006)
Citation 5

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Global innovation, consumer innovativeness, cross-cultural differences, new product adoption, cross-category differences

2.

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Journal of Marketing Research, Forthcoming
Number of pages: 56 Posted: 17 Apr 2008 Last Revised: 08 Aug 2023
Gerard J. Tellis, Eden Yin and Rakesh Niraj
University of Southern California - Marshall School of Business, Department of Marketing, University of Cambridge - Judge Business School and Case Western Reserve University - Department of Marketing and Policy Studies
Downloads 363 (160,492)
Citation 10

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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products

3.

Global Strategic Alliance Membership: Market Versus Institutional Criteria

Judge Institute of Management Working Paper No. 02/2003
Number of pages: 35 Posted: 07 Jan 2004
Malcolm Warner, Eden Yin and Chong Ju Choi
University of Cambridge - Judge Business School, University of Cambridge - Judge Business School and Australian National University (ANU) - National Graduate School of Management
Downloads 349 (167,486)

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Alliances; Culture; Dual Criteria Approach; Global; Institutions, Market Criteria, Norms, Strategic Alliances, Values

4.

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Marketing Science, Vol. 22, No. 2, Spring 2003
Number of pages: 21 Posted: 25 May 2006
Gerard J. Tellis, S. Stremersch and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Cambridge - Judge Business School
Downloads 289 (204,560)
Citation 4

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International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations

5.

Why and How Quality Wins over Network Effects and What it Means

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of pages: 7 Posted: 29 Aug 2008 Last Revised: 03 Sep 2014
Gerard J. Tellis, Rakesh Niraj and Eden Yin
University of Southern California - Marshall School of Business, Department of Marketing, Case Western Reserve University - Department of Marketing and Policy Studies and University of Cambridge - Judge Business School
Downloads 228 (259,001)

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Network effects, Quality, Path dependance, Tipping

6.

Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions

Number of pages: 38 Posted: 08 Apr 2024
Yuxin Chen, Eden Yin and Wen Zhou
New York University (NYU) - New York University (NYU), Shanghai, University of Cambridge - Judge Business School and The University of Hong Kong
Downloads 29 (899,797)

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Global product strategy, cultural promotion, culture-commerce interaction, international marketing