Sridhar N. Ramaswami

Iowa State University - Department of Management and Marketing

Ames, IA 50011

United States

  • Iowa State University - Department of Management and Marketing

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Applying Latent Trait Analysis in the Evaluation of Prospects For Cross-Selling of Financial Services

International Journal of Research in Marketing 8 (1991) 329-349
Number of pages: 21 Posted: 25 Apr 2014
Wagner A. Kamakura, Sridhar N. Ramaswami and Rajendra K. Srivastava
Rice University, Iowa State University - Department of Management and Marketing and Singapore Management University - Lee Kong Chian School of Business
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