RitaMarie Cain Reid

University of Missouri-Kansas City - Bloch School of Management

Professor of Business Law

5110 Cherry St.

Kansas City, MO 64110

United States

http://bloch.umkc.edu/faculty-staff/faculty-directory/profiles/cain-rita.aspx

SCHOLARLY PAPERS

4

DOWNLOADS

763

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  Free speech rights in organic food marketing.  ”

Scholarly Papers (4)

1.

Embedded Advertising to Children: An Advertising Tactic that Requires a New Regulatory Approach

Number of pages: 39 Posted: 05 Aug 2011 Last Revised: 17 Nov 2011
RitaMarie Cain Reid
University of Missouri-Kansas City - Bloch School of Management
Downloads 317 (178,737)

Abstract:

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Children, Product Placement, Embedded Advertising, Regulation

2.

Food Inglorious Food: Food Safety, Food Libel and Free Speech

American Business Law Journal, Forthcoming
Number of pages: 58 Posted: 04 Aug 2011 Last Revised: 25 Apr 2015
RitaMarie Cain Reid
University of Missouri-Kansas City - Bloch School of Management
Downloads 298 (190,848)

Abstract:

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food libel, food disparagement, food safety, free speech, First Amendment

3.

Disclosure and Deception: Regulation of Material Connections between Ad Sponsors and Their 'Endorsers' in New and Traditional Media

Number of pages: 42 Posted: 04 Aug 2011
RitaMarie Cain Reid
University of Missouri-Kansas City - Bloch School of Management
Downloads 148 (365,260)

Abstract:

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FTC, Endorsement Guides, free speech, advertising

4.

Embedded Advertising on Television: Disclosure, Deception and Free Speech Rights

Journal of Public Policy and Marketing, Vol. 30, November 2011
Posted: 05 Aug 2011 Last Revised: 17 Nov 2011
RitaMarie Cain Reid
University of Missouri-Kansas City - Bloch School of Management

Abstract:

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commercial speech, free speech, advertising, embedded advertising, product placement, product integration