Shunyao Yan

Goethe University Frankfurt

Grüneburgplatz 1

Frankfurt am Main, 60323

Germany

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Information-Seeking Argument Mining: A Step Towards Identifying Reasons in Textual Analysis to Improve Services

Skiera, Bernd, Shunyao Yan, Johannes Daxenberger, Marcus Dombois, Iryna Gurevych. Using Information-Seeking Argument Mining to Improve Service. Journal of Service Research. June 2022. doi:10.1177/10946705221110845
Posted: 27 May 2021 Last Revised: 07 Jul 2022
Goethe University Frankfurt, Goethe University Frankfurt, Technische Universität Darmstadt, Technical University of Darmstadt and Technical University of Darmstadt

Abstract:

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Argument Mining; Information-Seeking Argument Mining; Electronic Scooters

2.

How Does the Adoption of Ad Blockers Affect News Consumption?

Yan, Shunyao, Klaus M. Miller, and Bernd Skiera. “How Does the Adoption of Ad Blockers Affect News Consumption?” Journal of Marketing Research, (March 2022). https://doi.org/10.1177/00222437221076160.
Posted: 08 Jun 2020 Last Revised: 11 Jul 2022
Shunyao Yan, Klaus M. Miller and Bernd Skiera
Goethe University Frankfurt, HEC Paris and Goethe University Frankfurt

Abstract:

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online advertising, news consumption, ad blocking, monetization of content, difference-in-differences