Alex Burnap

MIT Sloan School of Management

77 Massachusetts Avenue

50 Memorial Drive

Cambridge, MA 02139-4307

United States

SCHOLARLY PAPERS

2

DOWNLOADS

85

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach

Number of pages: 37 Posted: 19 Jul 2019
Alex Burnap, John R. Hauser and Artem Timoshenko
MIT Sloan School of Management, MIT Sloan School of Management and Kellogg School of Management, Northwestern University
Downloads 59 (362,157)

Abstract:

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Aesthetics, Generative Adversarial Networks, Generating New Products, Machine Learning, Prelaunch Forecasting, Product Development, Variational Autoencoders.

2.

Soul and Machine (Learning)

Number of pages: 19 Posted: 24 Sep 2019
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), MIT Sloan School of Management, Duke University, Fuqua School of Business, Carnegie Mellon University - David A. Tepper School of Business, Netflix, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 26 (491,275)

Abstract:

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Machine learning, marketing