Anne L. Roggeveen

Babson College - Marketing Division

Babson Park, MA 02157

United States

SCHOLARLY PAPERS

4

DOWNLOADS

41

CITATIONS

1

Scholarly Papers (4)

1.

How the Order of Sampled Experiential Products Affects Choice

Journal of Marketing Research, Vol. XLVII (June 2010)
Number of pages: 22 Posted: 27 Mar 2015
Dipayan Biswas, Dhruv Grewal and Anne L. Roggeveen
University of South Florida, Babson College - Marketing Division and Babson College - Marketing Division
Downloads 41 (418,011)

Abstract:

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sensory marketing, experiential products, sampling, order effects, choice behavior, mixed choice set

2.

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Verhoef, Peter C., Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, and Leonard A. Schlesinger (2009), “Customer Experience Creation: Determinants, Dynamics and Management Strategies” Journal of Retailing, 85 (1), 31-41.
Posted: 13 Apr 2016
University of Groningen - Department of Marketing & Marketing Research, Boston College - Department of Marketing, University of Miami - School of Business Administration, Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College

Abstract:

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3.

The Effect of Compensation on Repurchase Intentions in Service Recovery

Grewal, Dhruv, Anne Roggeveen, and Michael Tsiros (2008), “The Effect of Compensation on Repurchase Intentions in Service Recovery,” Journal of Retailing, 84 (4), 424-434.
Posted: 13 Apr 2016
Dhruv Grewal, Anne L. Roggeveen and Michael Tsiros
Babson College - Marketing Division, Babson College - Marketing Division and University of Miami - Department of Marketing

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4.

Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?

Roggeveen, Anne, Michael Tsiros, and Dhruv Grewal (2012), "Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?” Journal of the Academy of Marketing Science, 40 (6), 771-790.
Posted: 13 Apr 2016
Anne L. Roggeveen, Michael Tsiros and Dhruv Grewal
Babson College - Marketing Division, University of Miami - Department of Marketing and Babson College - Marketing Division

Abstract:

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