Arno Apffelstaedt

University of Cologne - Faculty of Management, Economics and Social Sciences

Albertus-Magnus-Platz

Cologne, D-50923

Germany

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Competition for Context-Sensitive Consumers

Number of pages: 55 Posted: 05 May 2020
Arno Apffelstaedt and Lydia Mechtenberg
University of Cologne - Faculty of Management, Economics and Social Sciences and University of Hamburg
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Abstract:

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Choice Context, Retailer Competition, Up-Selling, Down-Selling, Decoys, Naiveté