Author Page for Isabel Riquelme

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The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Journal of Interactive Marketing, 47, 35-52 (2019)

Number of pages: 48 Posted: 29 Jul 2019

Isabel Riquelme, Sergio Roman, Pedro J. Cuestas-Diaz, Dawn Iacobucci and Dawn Iacobucci

Jorge Tadeo Lozano University, University of Murcia, University of Murcia and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 34 (599,906)

Abstract:

Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Riquelme, Isabel P., Sergio Román, and Dawn Iacobucci (2016), “Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis,” Journal of Interactive Marketing, 35, 16-26.

Number of pages: 33 Posted: 29 Jul 2019

Isabel Riquelme, Sergio Roman, Dawn Iacobucci and Dawn Iacobucci

Jorge Tadeo Lozano University, University of Murcia and Vanderbilt University - MarketingVanderbilt University - Marketing

Downloads 13 (752,895)

Citation 1

Isabel Riquelme

Jorge Tadeo Lozano University

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47

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Scholarly Papers (2)

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

Abstract:

Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Abstract: