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Chun Lin
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1.
Can You Feel it? – the Effect of Brand Experience on Brand Equity
The IUP Journal of Brand Management, Vol. XI, No. 2, June 2014, pp. 7-27
Posted: 10 Dec 2014
Nadine Walter
,
Thomas Cleff
and Chun Lin
Pforzheim University of Applied Sciences, Pforzheim University of Applied Sciences and Independent
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