Bridget Satinover Nichols

Northern Kentucky University

Nunn Drive

Highland Heights, KY 41099

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Rival Team Effects in Cause-Related Sports Marketing

International Journal of Sports Marketing and Sponsorship (2019)
Number of pages: 30 Posted: 30 Jul 2019
Bridget Satinover Nichols, Joe Cobbs and B. David Tyler
Northern Kentucky University, Northern Kentucky University - College of Business and Western Carolina University
Downloads 15 (555,366)

Abstract:

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rivalry, cause-related marketing, sport marketing, charity, sport management, sports marketing