Irwin Levin

University of Iowa

341 Schaeffer Hall

Iowa City, IA 52242-1097

United States

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Scholarly Papers (1)

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Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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