Dhananjay Nayakankuppam

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Journal of Consumer Research, Forthcoming
Posted: 14 Jul 2008
Himanshu Mishra, Baba Shiv and Dhananjay Nayakankuppam
University of Utah - David Eccles School of Business, Stanford Graduate School of Business and affiliation not provided to SSRN

Abstract:

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Ambiguity aversion, Accuracy Goal, Outcome expectation, Optimism, post choice behavior, Product returns