Randall Schultz

University of Iowa - Henry B. Tippie College of Business

Acquisitions

5020 Main Library

Iowa City, IA 52242-1000

United States

SCHOLARLY PAPERS

3

DOWNLOADS

170

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

A Structural Model of Implementation

NYU Working Paper No. IS-83-98
Number of pages: 52 Posted: 31 Oct 2008
University of Iowa - Henry B. Tippie College of Business, University of Delaware - Business Administration and New York University (NYU)
Downloads 76 (314,423)

Abstract:

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2.

Principles Involving Marketing Policies: An Empirical Assessment

Marketing Letters, Vol. 4, No. 3, pp. 253-265, 1992
Number of pages: 14 Posted: 11 Feb 2005 Last Revised: 31 Dec 2011
J. Scott Armstrong and Randall Schultz
University of Pennsylvania - Marketing Department and University of Iowa - Henry B. Tippie College of Business
Downloads 71 (326,671)

Abstract:

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Marketing principles, price, product, promotion, place

3.

Testing an Integrated Implementation Model with Data from a Generalized Dss

NYU Working Paper No. IS-86-038
Number of pages: 39 Posted: 31 Oct 2008
University of Delaware - Business Administration, New York University (NYU) and University of Iowa - Henry B. Tippie College of Business
Downloads 23 (504,445)

Abstract:

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