Author Page for Baba Shiv

University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division

Downloads 145 (343,531)

Citation 2

Abstract:

4.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009

Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015

Aner Sela and Baba Shiv

University of Florida - Department of Marketing and Stanford Graduate School of Business

Downloads 114 (412,285)

Citation 4

Abstract:

5.

Pressure and Perverse Flights to Familiarity

Stanford Graduate School of Business Research Paper Series No. 2073

Number of pages: 23 Posted: 08 Dec 2010

Baba Shiv, Taly Reich, Senia Maymin and Ab Litt

Stanford Graduate School of Business, Stanford University, Stanford University and Stanford University

Downloads 72 (552,936)

Abstract:

6.

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

Ein-Gar D, Shiv B., and Tormala Z. (2012). When blemishing leads to blossoming: The positive effect of negative information, Journal of Consumer Research, 38(5), 846-859.

Posted: 01 Feb 2022

Danit Ein-Gar, Baba Shiv and Zakary Tormala

Tel-Aviv University, Coller School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

7.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005

Posted: 18 Feb 2010

Baba Shiv, Irwin Levin, Joseph W. Alba, James R. Bettman, Laurette Dube, Alice M. Isen, Barbara Mellers, A. Smidts, Susan Jung Grant and A. Peter McGraw

Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

8.

The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Journal of Consumer Research, Forthcoming

Posted: 14 Jul 2008

Himanshu Mishra, Baba Shiv and Dhananjay Nayakankuppam

University of Utah - David Eccles School of Business, Stanford Graduate School of Business and affiliation not provided to SSRN

Abstract:

9.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007

David Gal, S. Christian Wheeler and Baba Shiv

Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Baba Shiv

Stanford Graduate School of Business

Associate Professor of Marketing

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Scholarly Papers (9)

Placebo Effects of Marketing Actions: Consumers May Get What They Pay for

Abstract:

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Abstract:

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Abstract:

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Abstract:

Pressure and Perverse Flights to Familiarity

Abstract:

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

Abstract:

Decision Neuroscience

Abstract:

The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Abstract:

Cross - Modal Influences on Gustatory Perception

Abstract: