Baba Shiv

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

7

DOWNLOADS

685

SSRN CITATIONS
Rank 35,771

SSRN RANKINGS

Top 35,771

in Total Papers Citations

2

CROSSREF CITATIONS

14

Scholarly Papers (7)

1.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Himanshu Mishra, Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 420 (69,206)

Abstract:

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vague, ambiguity, motivated reasoning, optimism, expectancies, weight loss, performance

2.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 01 Sep 2011 Last Revised: 27 Sep 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads 111 (248,566)
Citation 1

Abstract:

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3.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009
Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015
Aner Sela and Baba Shiv
University of Florida - Marketing Department and Stanford Graduate School of Business
Downloads 103 (261,907)
Citation 1

Abstract:

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Goals, Traits, Nonconscious Activation, Priming, Self, Self Discrepancies

4.

Pressure and Perverse Flights to Familiarity

Stanford Graduate School of Business Research Paper Series No. 2073
Number of pages: 23 Posted: 08 Dec 2010
Baba Shiv, Taly Reich, Senia Maymin and Ab Litt
Stanford Graduate School of Business, Stanford University, Stanford University and Stanford University
Downloads 51 (388,119)

Abstract:

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5.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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6.

The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Journal of Consumer Research, Forthcoming
Posted: 14 Jul 2008
University of Utah - David Eccles School of Business, Stanford Graduate School of Business and affiliation not provided to SSRN

Abstract:

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Ambiguity aversion, Accuracy Goal, Outcome expectation, Optimism, post choice behavior, Product returns

7.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007
Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

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Cross - Modal, Crossmodal, Multisensory, Gustatory Perception