Baba Shiv

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 31,226

SSRN RANKINGS

Top 31,226

in Total Papers Downloads

1,856

SSRN CITATIONS
Rank 32,647

SSRN RANKINGS

Top 32,647

in Total Papers Citations

10

CROSSREF CITATIONS

15

Scholarly Papers (8)

1.

Placebo Effects of Marketing Actions: Consumers May Get What They Pay for

MIT Sloan Research Paper No. 4533-05
Number of pages: 42 Posted: 28 Sep 2020
Baba Shiv, Ziv Carmon and Dan Ariely
Stanford Graduate School of Business, INSEAD and Duke University - Fuqua School of Business
Downloads 1,156 (21,765)
Citation 5

Abstract:

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Placebo effects, marketing effects, price as a quality cue

2.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Himanshu Mishra, Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 424 (82,839)

Abstract:

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vague, ambiguity, motivated reasoning, optimism, expectancies, weight loss, performance

3.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 01 Sep 2011 Last Revised: 27 Sep 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads 116 (284,605)
Citation 1

Abstract:

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4.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009
Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015
Aner Sela and Baba Shiv
University of Florida - Department of Marketing and Stanford Graduate School of Business
Downloads 105 (305,079)
Citation 4

Abstract:

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Goals, Traits, Nonconscious Activation, Priming, Self, Self Discrepancies

5.

Pressure and Perverse Flights to Familiarity

Stanford Graduate School of Business Research Paper Series No. 2073
Number of pages: 23 Posted: 08 Dec 2010
Baba Shiv, Taly Reich, Senia Maymin and Ab Litt
Stanford Graduate School of Business, Stanford University, Stanford University and Stanford University
Downloads 55 (440,159)

Abstract:

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6.

Decision Neuroscience

Marketing Letters, Vol. 16, No. 3/4, pp. 375-386, 2005
Posted: 18 Feb 2010
Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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7.

The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Journal of Consumer Research, Forthcoming
Posted: 14 Jul 2008
University of Utah - David Eccles School of Business, Stanford Graduate School of Business and affiliation not provided to SSRN

Abstract:

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Ambiguity aversion, Accuracy Goal, Outcome expectation, Optimism, post choice behavior, Product returns

8.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007
Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

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Cross - Modal, Crossmodal, Multisensory, Gustatory Perception