GA
United States
University of Georgia - Department of Marketing
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customer–brand identification, perceived value, switching, branding, relationship
Internal Marketing, Organizational Identification, Customer-Contact Employees
sales force performance, in-role and extra-role performance, positive and negative performance, behavior- and outcome-based control systems, sales teams, multilevel analysis, internal marketing
team selling, team consensus, empowerment, pharmaceutical selling
market orientation, customer orientation, internal marketing, organizational
consumer-brand identification, branding, new products, longitudinal effects of consumer traits, growth modeling
Salesperson, Organizational Change, Adaptation To Change, Goal Orientation, Growth
salesperson accuracy, customer relationship management, dyadic modeling, perceptual bias, response surface analysis
Sales leadership, sales management, social network, network engineering, flow creation, flow disruption, flow maintenance
branding and brand management, survey research, partial least squares, multicultural, consumer–brand identification, social identity theory, relationship marketing
salesperson hunting orientation, salesperson farming orientation, customer relationship management, sales management, regulatory focus
organizational identification, social identity theory, social influence, multilevel analysis
boundary spanning, dedicated sales teams, customer satisfaction, team performance, endogeneity
Employee satisfaction, Customer satisfaction, Service quality, Service-profit chain, Meta-analysis