Anjana Susarla

Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management

East Lansing, MI 48824-1121

United States

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 9,876

SSRN RANKINGS

Top 9,876

in Total Papers Downloads

8,991

SSRN CITATIONS
Rank 15,568

SSRN RANKINGS

Top 15,568

in Total Papers Citations

76

CROSSREF CITATIONS

19

Ideas:
“  Machine Learning and Causal Identification  ”

Scholarly Papers (20)

1.

Go to YouTube and Call Me in the Morning: Use of Social Media for Chronic Conditions

Liu, X., Zhang, B., Susarla, A., and Padman, R. (2020) Go to YouTube and See Me Tomorrow: Social Media and Self-Care of Chronic Conditions. MIS Quarterly, 44(1b), 257–283.
Number of pages: 47 Posted: 30 Oct 2017 Last Revised: 06 Dec 2021
Xiao Liu, Xiao Liu, Bin Zhang, Anjana Susarla and Rema Padman
Arizona State University (ASU)University of Utah, Texas A&M University, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and School of Information Systems and Management, The H. John Heinz III College
Downloads 2,026 (15,116)
Citation 8

Abstract:

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visual social media, healthcare informatics, digital therapeutics, chronic diseases, deep learning, Bidirectional Long Short-term Memory (BLSTM), Convolutional Neural Network (CNN), collective engagement

2.

Examining the Diffusion of User-Generated Content in Online Social Networks

Number of pages: 39 Posted: 28 Jul 2008
Jeongha Oh, Anjana Susarla and Yong Tan
University of Texas at Dallas, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 1,594 (21,992)
Citation 15

Abstract:

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Diffusion, Social Contagion, User-Generated Content, Social Networks, Reflection Problem

3.

The Great Reset That Never Was: The Fitness Sector in the Aftermath of the Covid-19 Pandemic

Number of pages: 54 Posted: 01 Dec 2020 Last Revised: 15 Jul 2022
Uttara M Ananthakrishnan, Jenny Chen and Anjana Susarla
Carnegie Mellon University - Heinz College of Information Systems and Public Policy, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management
Downloads 1,310 (29,523)

Abstract:

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COVID-19, Safegraph, Digitization, Digital Substitution, Fitness

4.

Influentials, Imitables or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

Forthcoming, Journal of Management Information Systems
Number of pages: 40 Posted: 14 Jan 2012 Last Revised: 22 Mar 2016
Anjana Susarla, Jeongha Oh and Yong Tan
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, University of Texas at Dallas and University of Washington - Michael G. Foster School of Business
Downloads 703 (70,033)
Citation 4

Abstract:

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Social Media, Social Networks, Word-of-Mouth Marketing, Peer Effects, Propensity Score Matching, User Generated Content

5.

Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis

Forthcoming, MIS Quarterly
Number of pages: 45 Posted: 10 Sep 2013 Last Revised: 02 Dec 2018
Anjana Susarla and Tridas Mukhopadhyay
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 590 (87,409)
Citation 7

Abstract:

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Contract Design, Control Rights, Innovation, Inter-Organizational Relationships

6.

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

Information Systems Research, forthcoming
Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 25 May 2023
Auburn University - Harbert College of Business, Michigan State University - Department of Accounting & Information Systems, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 438 (125,664)

Abstract:

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iFGC, UGC, traditional media, offline light vehicle sales, U.S. automobile industry, Facebook, Twitter, PVAR model

7.

Community Engagement and Collective Evaluation in Crowdfunding

Number of pages: 39 Posted: 16 May 2015
Eun Jung, Anjana Susarla and Vallabh Sambamurthy
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 396 (141,174)
Citation 1

Abstract:

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Crowdfunding, network characteristics, community engagement, entrepreneurs’ characteristics

8.

Ask Your Doctor to Prescribe a YouTube Video: An Augmented Intelligence Approach to Assess Understandability of YouTube Videos for Patient Education

Number of pages: 48 Posted: 04 Jan 2021
Xiao Liu, Xiao Liu, Anjana Susarla and Rema Padman
Arizona State University (ASU)University of Utah, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and School of Information Systems and Management, The H. John Heinz III College
Downloads 282 (203,193)
Citation 2

Abstract:

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patient education, video analytics, multiple treatment propensity score, causal identification, social media

9.

Social Capital, Reputation and Contract Duration in Buyer-Supplier Networks for Information Technology Outsourcing

Information Systems Research, Forthcoming
Number of pages: 52 Posted: 21 Dec 2011 Last Revised: 08 Jan 2015
IE Business School, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, Indian School of Business (ISB), Hyderabad and University of California, Irvine - Paul Merage School of Business
Downloads 239 (239,559)
Citation 4

Abstract:

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social capital, reputation, IT outsourcing, contract design

10.

A Bayesian Model to Predict Content Creation with Two-Sided Peer Influence in Content Platforms

Number of pages: 46 Posted: 25 Jan 2015
Bin Zhang, Anjana Susarla and Ramayya Krishnan
Texas A&M University, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 201 (281,731)

Abstract:

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social media, peer influence, auto-probit, Bayesian methods, big data analytics

11.

Contractual Flexibility, Rent Seeking and Renegotiation Design: An Empirical Analysis of Information Technology Outsourcing Contracts

Management Science, Forthcoming
Number of pages: 52 Posted: 21 Dec 2011
Anjana Susarla
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management
Downloads 172 (323,640)
Citation 3

Abstract:

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contractual flexibility, rent seeking, IT outsourcing, incomplete contracts, renegotiation design

12.

Contracting in the Shadow of the Future

Number of pages: 53 Posted: 21 Dec 2011 Last Revised: 29 Oct 2020
Anjana Susarla and Ranjani Krishnan
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 163 (339,029)
Citation 1

Abstract:

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Information technology outsourcing, fixed price contract, cost plus contract, incentives, hold up, renegotiation, relational contract, procurement contracts, self-enforcing, reputation capital

13.

A Model of Client and Vendor Interaction in Extreme Programming

Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Subodha Kumar and Anjana Susarla
Temple University - Fox School of Business and Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management
Downloads 152 (359,502)

Abstract:

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Extreme Programming, Coordination, Developer, User

14.

Understanding Content Contribution Behavior in a Geo-Segmented Mobile Virtual Community: The Context of Waze

Chenhui Guo, Tae Hun Kim, Anjana Susarla, and Vallabh Sambamurthy (2020) Understanding Content Contribution Behavior in A Geo-Segmented Mobile Virtual Community: The Context of Waze. Information Systems Research, forthcoming.
Number of pages: 42 Posted: 06 Nov 2017 Last Revised: 26 May 2020
Michigan State University - Department of Accounting & Information Systems, Baylor University - Department of Information Systems, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and Michigan State University - Department of Accounting & Information Systems
Downloads 150 (363,369)
Citation 4

Abstract:

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mobile virtual community, user contribution, virtual crowdedness, prosocial behavior, free-riding behavior, matching estimators, spatial econometric analysis

15.

An Empirical Investigation of Complementarity in IT-Enabled Supply Chain Initiatives

Number of pages: 40 Posted: 22 Dec 2011 Last Revised: 16 Jan 2012
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, University of Texas at Austin - Department of Information, Risk and Operations Management, University of Texas at Austin - Department of Information, Risk and Operations Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 137 (390,361)
Citation 2

Abstract:

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Information Integration, Coordination, IT-Enabled Supply Chain Management, Complementarity, Inter-Organizational Trust, Endogenous Switching Regression, Exclusion Restrictions

16.

A Network Perspective on the Dynamics of Market Structure for Outsourced IT Services: A Bayesian Inference Approach

Indian School of Business Research Paper Series
Number of pages: 60 Posted: 20 Jan 2015
Yingda Lu, Anjana Susarla, Kiron Ravindran and Deepa Mani
Rensselaer Polytechnic Institute (RPI), Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, IE Business School and Indian School of Business (ISB), Hyderabad
Downloads 116 (443,185)

Abstract:

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Network Dynamics, Vendor Selection, Big Data, Bayesian methods, Bayesian Sampling

17.

Contracting and Firm Survival in Nascent Markets Enabled by Information Technology

Number of pages: 45 Posted: 10 Feb 2009
Anjana Susarla and Anitesh Barua
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 107 (470,277)
Citation 2

Abstract:

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Application Service Providers, Agency Theory, Contract Efficiency, Firm Survival, Endogeneity

18.

Coordinating User-Developer Efforts in Extreme Programming: A Control-Theoretic Approach

15th Annual Workshop on Information Technolgies & Systems (WITS) Paper
Number of pages: 6 Posted: 22 Feb 2006
Subodha Kumar, Anjana Susarla and Vijay Mookerjee
Temple University - Fox School of Business, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 90 (527,753)

Abstract:

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Extreme Programming, Optimal Control Theory, Coordination, Developer, User

19.

Contracting for Knowledge Intensive Services: An Empirical Investigation of IT Sourcing Arrangements

Number of pages: 39 Posted: 21 Dec 2011
Ramanath Subramanyam and Anjana Susarla
University of Illinois at Urbana-Champaign and Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management
Downloads 83 (554,675)
Citation 3

Abstract:

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knowledge intensive sourcing, contracts, transaction cost economics, property rights theories, knowledge based view

20.

Machine Learning Approaches to Understand IT Outsourcing Portfolios

Indian School of Business WP
Number of pages: 33 Posted: 06 Jan 2023
Yingda Lu, Anjana Susarla, Kiron Ravindran and Deepa Mani
Rensselaer Polytechnic Institute (RPI), Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, IE Business School and Indian School of Business (ISB), Hyderabad
Downloads 42 (772,927)

Abstract:

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Outsourcing, Machine Learning, Natural Language Processing, Vendor Selection