Paul Rohde

Catholic University of Portugal (UCP), Department of Communication Science

Portugal

SCHOLARLY PAPERS

2

DOWNLOADS

276

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  I work on issues and questions concerning consumer psychology, influencer marketing ethic, digital well-being, digital literacy, marketing/advertising literacy, social media influencer and vulnerable consumers.  ”

Scholarly Papers (2)

1.

Wolves in Sheep’s Clothing? Influencer Marketing beyond Endorsements – Deconstructing Persuasive and Questionable Marketing Strategies in Vlogs on YouTube based on Social Influence Heuristics Framework

Number of pages: 46 Posted: 17 Oct 2019
Paul Rohde and Gunnar Mau
Catholic University of Portugal (UCP), Department of Communication Science and University of Göttingen
Downloads 179 (183,831)

Abstract:

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social media celebrities, influencer marketing, social psychology, public policy, consumer psychology, persuasion knowledge, advertising literacy, digital literacy, marketing ethics, Logan Paul, covert marketing

2.

Value of Soft News and Celebrity News – ‘It Is [Not] All the Same’: What Celebrity Journalism Can Learn From the ‘Logan Paul Suicide Forest Scandal’

Number of pages: 24 Posted: 16 Oct 2019
Paul Rohde
Catholic University of Portugal (UCP), Department of Communication Science
Downloads 97 (294,936)

Abstract:

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Soft News, Celebrity News, Celebrity Journalism, Transmedia Journalism, Constructive Journalism, Social Media Celebrities, Case Study, Celebrity Scandal, Public Figure Controversy