Betsy Book

Independent

Consultant

New York, NY 10003

United States

http://www.virtualworldsreview.com

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 4,308

SSRN RANKINGS

Top 4,308

in Total Papers Downloads

9,224

CITATIONS

5

Scholarly Papers (3)

1.
Downloads 3,772 (2,434)
Citation 4

Abstract:

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Virtual worlds, mmog, online gaming, branding, advertising, identity

2.

These Bodies are Free, so Get One Now!: Advertising and Branding in Social Virtual Worlds

Number of pages: 30 Posted: 30 Apr 2004
Betsy Book
Independent
Downloads 3,554 (2,688)
Citation 5

Abstract:

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Virtual worlds, advertising, branding, ads, brands, graphical chat, online gaming, product placemement

3.

Traveling Through Cyberspace: Tourism and Photography in Virtual Worlds

Number of pages: 24 Posted: 07 Jun 2005
Betsy Book
Independent
Downloads 1,898 (7,831)

Abstract:

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Virtual worlds, chat, gaming, tourism, photography, travel