Li Wang

CHEPA, McMaster University

1280 Main Street West

Hamilton, Ontario L8S 4M4

Canada

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Pricing Better

Number of pages: 41 Posted: 20 Aug 2019 Last Revised: 18 Oct 2019
McMaster University - DeGroote School of Business, CHEPA, McMaster University, Bar-Ilan University - Department of Economics and University of Minnesota - Twin Cities - Carlson School of Management
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Abstract:

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Retailing, Pricing, EDLP, HI-LO, Dynamic Capability, Menu Costs, Price Adjustment, Price Elasticity, Price Discovery