Anoek Castelein

Erasmus University Rotterdam (EUR)

Burgemeester Oudlaan 50

3000 DR Rotterdam, Zuid-Holland 3062PA

Netherlands

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Scholarly Papers (1)

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Dynamics in Clickthrough and Conversion Probabilities of Paid Search Advertisements

Tinbergen Institute Discussion Paper 2019-056/III
Number of pages: 40 Posted: 22 Aug 2019
Anoek Castelein, D. Fok and Richard Paap
Erasmus University Rotterdam (EUR), Econometric Institute - Erasmus University Rotterdam and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 11 (580,472)

Abstract:

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Clickthrough, Conversion, Search engine advertising, Dynamic, Endogeneity, Time-varying parameters, Bayesian