Natalya Vinokurova

Lehigh University

621 Taylor Street

Bethlehem, PA 18015

United States

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SCHOLARLY PAPERS

4

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2,546

TOTAL CITATIONS

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Scholarly Papers (4)

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1.

Kodak’s Surprisingly Long Journey Towards Strategic Renewal: A Half Century of Exploring Digital Transformation that Culminated in Failure

Number of pages: 62 Posted: 04 Mar 2023

Natalya Vinokurova and Rahul Kapoor

Lehigh University and University of Pennsylvania - Management Department

Downloads 1,967 (18,039)

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2.

Industrial Research Labs and R&D Productivity

Number of pages: 62 Posted: 06 Jun 2023

Anne Marie Knott and Natalya Vinokurova

Washington University in St. Louis - John M. Olin Business School and Lehigh University

Downloads 219 (296,800)

Abstract:

3.

Converting Inventions into Innovations in Large Firms: How Inventors at Xerox Navigated the Innovation Process to Commercialize Their Ideas

Number of pages: 36 Posted: 05 Jun 2020

Natalya Vinokurova and Rahul Kapoor

Lehigh University and University of Pennsylvania - Management Department

Downloads 203 (318,948)

Citation 6

Abstract:

4.

Re-Shaping Demand Landscapes: How Firms Change Customer Preferences to Better Fit Their Products

Strategic Management Journal (Forthcoming)

Number of pages: 45 Posted: 22 Aug 2019

Natalya Vinokurova

Lehigh University

Downloads 157 (401,057)

Citation 5

Abstract:

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