Prashant Kulkarni

Indus Business Academy (IBA)

Bangalore, Uttar Pradesh

India

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Intellectual Property, Business Models and the Digital Domain: A Survey

Posted: 31 May 2013
Prashant Kulkarni
Indus Business Academy (IBA)

Abstract:

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Intellectual property rights, digital domain, copyrights, open business models, piracy, music industry, remix

2.

Advertising and Firm Value: Mapping the Relationship between Advertising, Profitability and Business Strategy in India

CHANGING IDEAS IN STRATEGY, Arun Sinha, ed., Narosa Publications, 2010
Posted: 29 Jan 2011
Anindita Kundu, Prashant Kulkarni and Anantha Murthy
affiliation not provided to SSRN, Indus Business Academy (IBA) and affiliation not provided to SSRN

Abstract:

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Advertising, Business Strategy, Firm value, Indian Industry, Tobin's Q, Advertising effectiveness, Firm profitability