Minghui Ma

York College of Pennsylvania - Department of Business

York, PA 17405-7199

United States

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Scholarly Papers (1)

1.

The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability

Forthcoming, European Journal of Operations Research
Number of pages: 48 Posted: 22 Aug 2019
Renmin University of China, York College of Pennsylvania - Department of Business, University of Queensland - Business School and Brandon University
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Abstract:

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Analytics; Behavioral OR; OR in marketing; Pricing; Retailing