Michel Tuan Pham

Columbia University - Columbia Business School

Kravis Professor of Business in Marketing

3022 Broadway

515 Uris

New York, NY 10027

United States

http://www.columbia.edu/~tdp4/

Columbia Business School - Marketing

Kravis Professor of Business in Marketing

3022 Broadway

515 Uris

New York, NY NY 10027

United States

http://www.columbia.edu/~tdp4/

SCHOLARLY PAPERS

23

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7,182

CITATIONS
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Top 17,290

in Total Papers Citations

28

Scholarly Papers (23)

1.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Joel Cohen, Michel Tuan Pham and Eduardo B. Andrade
University of Florida - Warrington College of Business Administration, Columbia University - Columbia Business School and FGV/EBAPE
Downloads 1,589 (10,386)
Citation 35

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affect, emotion, mood, consumer behavior

2.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Michel Tuan Pham and E. Tory Higgins
Columbia University - Columbia Business School and Columbia Business School - Management
Downloads 1,306 (14,234)
Citation 11

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Judgment, decision making, motivation, self-regulation, consumer behavior, regulatory focus theory

3.

Uncertainty Increases the Reliance on Affect in Decisions

Columbia Business School Research Paper No. 16-9
Number of pages: 58 Posted: 17 Jan 2016 Last Revised: 12 Feb 2016
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 726 (33,469)
Citation 7

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4.

The Seven Sins of Consumer Psychology

Journal of Consumer Psychology, Vol. 23(4), October 2013, Forthcoming
Number of pages: 47 Posted: 29 Jul 2013 Last Revised: 14 Aug 2013
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 572 (46,075)
Citation 7

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Relevance, Philosophy of Science, Consumer Psychology, Consumer Behavior

5.

The Logic of Feeling

Journal of Consumer Psychology, Vol. 14, No. 4, 2004
Number of pages: 37 Posted: 28 Feb 2004
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 434 (65,065)
Citation 26

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Judgment, decision making, affect, emotion, rationality

6.

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Review of General Psychology, Forthcoming
Number of pages: 25 Posted: 25 Oct 2006
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 431 (65,632)
Citation 28

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Emotion, affect, feelings, decision-making, judgment, reason, rationality, psychology

7.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Michel Tuan Pham, Leonard Lee and Andrew T. Stephen
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 279 (107,567)
Citation 7

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Affect, Emotion, Prediction, Forecasting

8.

Rethinking Regulatory Engagement Theory

Journal of Consumer Psychology, Vol. 19, No. 2, pp. 115-123, 2009
Number of pages: 27 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 236 (127,895)
Citation 2

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9.

Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

Journal of Consumer Research, Vol. 31, No. 1
Number of pages: 38 Posted: 28 Feb 2004
Rongrong Zhou and Michel Tuan Pham
Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Columbia University - Columbia Business School
Downloads 234 (129,023)
Citation 28

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Judgment, decision making, behavioral finance, investment, consumer behavior

10.

Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment

Number of pages: 47 Posted: 09 Mar 2007
Tamar Avnet and Michel Tuan Pham
Yeshiva University - Syms School of Business and Columbia University - Columbia Business School
Downloads 230 (131,184)
Citation 4

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Affect, Mood, Judgment, Affect-as-information, Metacognition

11.

The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM

SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOR, Michaela Wänke, ed., Psychology Press, Forthcoming
Number of pages: 62 Posted: 05 May 2008
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 194 (154,211)
Citation 9

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affect, emotion, feelings, judgment, decision making, heuristics, consumer behavior, psychology

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Forthcoming
Number of pages: 21 Posted: 10 Oct 2007 Last Revised: 20 Aug 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 135 (210,782)
Citation 4

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affect, emotion, feelings, affect heuristic, judgment, decision making, regulatory- focus, scope-sensitivity, heuristics, and biases

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Vol. 108, No. 2, pp. 267-278, 2009
Number of pages: 17 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 28 (483,888)
Citation 1

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13.

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Psychological Science, Vol. 19, No. 10, pp. 1051-1058, 2008
Number of pages: 24 Posted: 09 May 2008 Last Revised: 20 Aug 2011
Andrew T. Stephen and Michel Tuan Pham
University of Oxford - Said Business School and Columbia University - Columbia Business School
Downloads 140 (204,123)
Citation 5

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affect, emotions, heuristics, bargaining, ultimatum game, affect as information, affect heuristic, trust in feelings

14.
Downloads 131 (215,326)
Citation 2

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 86 (290,814)

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Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 45 (407,950)
Citation 3

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15.

The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Number of pages: 43 Posted: 24 Apr 2013
Michel Tuan Pham, Maggie Geuens and Patrick De Pelsmacker
Columbia University - Columbia Business School, Ghent University-Universiteit Gent - Department of Marketing and University of Antwerp
Downloads 118 (233,011)
Citation 4

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advertising, emotions, feelings, involvement, motivation, empirical generalizations

16.

Consumers’ Trust in Feelings as Information

Journal of Consumer Research, Vol. 39, 2012
Number of pages: 54 Posted: 26 Jan 2012
Tamar Avnet, Michel Tuan Pham and Andrew T. Stephen
Yeshiva University - Syms School of Business, Columbia University - Columbia Business School and University of Oxford - Said Business School
Downloads 115 (237,482)
Citation 8

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Affect, feelings, trust in feelings, diagnosticity of feeling, affect model

17.

Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion

Journal of Consumer Research, Vol. 30, No. 4, March 2004
Posted: 17 Aug 2012
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 92 (276,301)
Citation 7

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regulatory focus, promotion, prevention, affect

18.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 84 (292,504)

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19.

Affective Boundaries of Scope Insensitivity

Journal of Consumer Research, Forthcoming , Columbia Business School Research Paper No. 18-33
Number of pages: 65 Posted: 08 Mar 2018
Hannah Chang and Michel Tuan Pham
Singapore Management University - Lee Kong Chian School of Business and Columbia University - Columbia Business School
Downloads 39 (422,750)

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affect, emotion, scope insensitivity, judgment, decision making, self, psychological proximity

20.

An Experience-Utility Explanation of the Preference for Larger Assortments

International Journal of Research in Marketing, Forthcoming, HEC Paris Research Paper No. MKG-2017-1217
Number of pages: 44 Posted: 21 Jun 2017 Last Revised: 21 Nov 2018
Aylin Aydinli, Yangjie Gu and Michel Tuan Pham
VU Amsterdam, HEC Paris and Columbia University - Columbia Business School
Downloads 31 (456,546)

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assortment size, affect, emotion, consumer decision making

21.

Affect Monitoring and the Primacy of Feelings in Judgment

Journal of Consumer Research, Vol. 28, September 2001
Number of pages: 22 Posted: 02 Feb 2014
Michel Tuan Pham, Joel Cohen, John Pracejus and David G. Hughes
Columbia University - Columbia Business School, University of Florida - Warrington College of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of North Carolina School of Law
Downloads 26 (481,278)
Citation 36

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22.

Affect Regulation and Consumer Behavior

Consumer Psychology Review, Vol. 2, Forthcoming
Number of pages: 93 Posted: 13 Dec 2018
Charlene Y. Chen and Michel Tuan Pham
Nanyang Business School and Columbia University - Columbia Business School
Downloads 8 (586,455)

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affect regulation, mood management, consumer behavior, coping, negative emotions, mood maintenance

23.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Michel Tuan Pham, Ali Faraji-Rad, Olivier Toubia and Leonard Lee
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 4 (612,577)
Citation 1

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