Michel Tuan Pham

Columbia Business School - Marketing

Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

20

DOWNLOADS
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Top 5,853

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5,798

CITATIONS
Rank 4,217

SSRN RANKINGS

Top 4,217

in Total Papers Citations

127

Scholarly Papers (20)

1.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Michel Tuan Pham and E. Tory Higgins
Columbia Business School - Marketing and Columbia Business School - Management
Downloads 1,190 (11,750)
Citation 11

Abstract:

Judgment, decision making, motivation, self-regulation, consumer behavior, regulatory focus theory

2.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Joel B. Cohen, Michel Tuan Pham and Eduardo B. Andrade
University of Florida - Warrington College of Business Administration, Columbia Business School - Marketing and University of California, Berkeley - Haas School of Business
Downloads 783 (13,011)
Citation 6

Abstract:

affect, emotion, mood, consumer behavior

3.

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Review of General Psychology, Forthcoming
Number of pages: 25 Posted: 25 Oct 2006
Michel Tuan Pham
Columbia Business School - Marketing
Downloads 389 (55,435)
Citation 13

Abstract:

Emotion, affect, feelings, decision-making, judgment, reason, rationality, psychology

4.

The Logic of Feeling

Journal of Consumer Psychology, Vol. 14, No. 4, 2004
Number of pages: 37 Posted: 28 Feb 2004
Michel Tuan Pham
Columbia Business School - Marketing
Downloads 357 (54,145)
Citation 21

Abstract:

Judgment, decision making, affect, emotion, rationality

5.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Michel Tuan Pham, Leonard Lee and Andrew T. Stephen
Columbia Business School - Marketing, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 245 (91,370)
Citation 3

Abstract:

Affect, Emotion, Prediction, Forecasting

6.

Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

Journal of Consumer Research, Vol. 31, No. 1
Number of pages: 38 Posted: 28 Feb 2004
Rongrong Zhou and Michel Tuan Pham
Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Columbia Business School - Marketing
Downloads 216 (107,499)
Citation 13

Abstract:

Judgment, decision making, behavioral finance, investment, consumer behavior

7.

Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment

Number of pages: 47 Posted: 09 Mar 2007
Tamar Avnet and Michel Tuan Pham
Yeshiva University - Syms School of Business and Columbia Business School - Marketing
Downloads 205 (111,974)
Citation 4

Abstract:

Affect, Mood, Judgment, Affect-as-information, Metacognition

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Forthcoming
Number of pages: 21 Posted: 10 Oct 2007 Last Revised: 20 Aug 2011
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Downloads 131 (174,134)
Citation 3

Abstract:

affect, emotion, feelings, affect heuristic, judgment, decision making, regulatory- focus, scope-sensitivity, heuristics, and biases

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Vol. 108, No. 2, pp. 267-278, 2009
Number of pages: 17 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Downloads 16 (462,832)
Citation 3

Abstract:

9.

The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM

SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOR, Michaela Wänke, ed., Psychology Press, Forthcoming,
Number of pages: 62 Posted: 05 May 2008
Michel Tuan Pham
Columbia Business School - Marketing
Downloads 142 (138,769)
Citation 3

Abstract:

affect, emotion, feelings, judgment, decision making, heuristics, consumer behavior, psychology

10.

The Seven Sins of Consumer Psychology

Journal of Consumer Psychology, Vol. 23(4), October 2013, Forthcoming
Number of pages: 47 Posted: 29 Jul 2013 Last Revised: 14 Aug 2013
Michel Tuan Pham
Columbia Business School - Marketing
Downloads 117 (67,462)

Abstract:

Relevance, Philosophy of Science, Consumer Psychology, Consumer Behavior

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia Business School - Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 73 (260,714)

Abstract:

Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia Business School - Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 37 (360,215)

Abstract:

12.

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Psychological Science, Vol. 19, No. 10, pp. 1051-1058, 2008
Number of pages: 24 Posted: 09 May 2008 Last Revised: 20 Aug 2011
Andrew T. Stephen and Michel Tuan Pham
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 107 (183,429)
Citation 2

Abstract:

affect, emotions, heuristics, bargaining, ultimatum game, affect as information, affect heuristic, trust in feelings

13.

Consumers’ Trust in Feelings as Information

Journal of Consumer Research, Vol. 39, 2012
Number of pages: 54 Posted: 26 Jan 2012
Tamar Avnet, Michel Tuan Pham and Andrew T. Stephen
Yeshiva University - Syms School of Business, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 103 (198,191)
Citation 1

Abstract:

Affect, feelings, trust in feelings, diagnosticity of feeling, affect model

14.

Rethinking Regulatory Engagement Theory

Journal of Consumer Psychology, Vol. 19, No. 2, pp. 115-123, 2009
Number of pages: 27 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Downloads 87 (138,052)
Citation 1

Abstract:

15.

The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Number of pages: 43 Posted: 24 Apr 2013
Michel Tuan Pham, Maggie Geuens and Patrick De Pelsmacker
Columbia Business School - Marketing, Ghent University-Universiteit Gent - Department of Marketing and University of Antwerp
Downloads 83 (199,550)

Abstract:

advertising, emotions, feelings, involvement, motivation, empirical generalizations

16.

Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion

Journal of Consumer Research, Vol. 30, No. 4, March 2004
Posted: 17 Aug 2012
Michel Tuan Pham and Tamar Avnet
Columbia Business School - Marketing and Yeshiva University - Syms School of Business
Downloads 21 (321,262)
Citation 17

Abstract:

regulatory focus, promotion, prevention, affect

17.

Affect Monitoring and the Primacy of Feelings in Judgment

Journal of Consumer Research, Vol. 28, September 2001
Number of pages: 22 Posted: 02 Feb 2014
Columbia Business School - Marketing, University of Florida - Warrington College of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of North Carolina (UNC) at Chapel Hill - School of Law
Downloads 4 (486,243)
Citation 29

Abstract:

18.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Ali Faraji-Rad and Michel Tuan Pham
Nanyang Technological University (NTU) - Nanyang Business School and Columbia Business School - Marketing
Downloads 0 (425,530)

Abstract:

19.

Uncertainty Increases the Reliance on Affect in Decisions

Columbia Business School Research Paper No. 16-9
Number of pages: 58 Posted: 17 Jan 2016 Last Revised: 12 Feb 2016
Ali Faraji-Rad and Michel Tuan Pham
Nanyang Technological University (NTU) - Nanyang Business School and Columbia Business School - Marketing
Downloads 0 (39,958)

Abstract:

20.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Posted: 15 Jan 2016 Last Revised: 12 Feb 2016
Michel Tuan Pham, Ali Faraji-Rad, Olivier Toubia and Leonard Lee
Columbia Business School - Marketing, Nanyang Technological University (NTU) - Nanyang Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract: