Michel Tuan Pham

Columbia University - Columbia Business School

Kravis Professor of Business in Marketing

3022 Broadway

515 Uris

New York, NY 10027

United States

http://www.columbia.edu/~tdp4/

Columbia Business School - Marketing

Kravis Professor of Business in Marketing

3022 Broadway

515 Uris

New York, NY NY 10027

United States

http://www.columbia.edu/~tdp4/

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 6,306

SSRN RANKINGS

Top 6,306

in Total Papers Downloads

7,607

SSRN CITATIONS
Rank 4,840

SSRN RANKINGS

Top 4,840

in Total Papers Citations

37

CROSSREF CITATIONS

221

Scholarly Papers (25)

1.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Joel Cohen, Michel Tuan Pham and Eduardo B. Andrade
University of Florida - Warrington College of Business Administration, Columbia University - Columbia Business School and FGV/EBAPE
Downloads 1,616 (11,845)
Citation 1

Abstract:

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affect, emotion, mood, consumer behavior

2.

Promotion and Prevention in Consumer Decision Making: State of the Art and Theoretical Propositions

INSIDE CONSUMPTION: FRONTIERS OF RESEARCH ON CONSUMER MOTIVES, GOALS, AND DESIRES, S. Ratneshwar, David Glen Mick, eds., Routledge
Number of pages: 61 Posted: 02 Aug 2004
Michel Tuan Pham and E. Tory Higgins
Columbia University - Columbia Business School and Columbia Business School - Management
Downloads 1,377 (15,265)
Citation 1

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Judgment, decision making, motivation, self-regulation, consumer behavior, regulatory focus theory

3.

Uncertainty Increases the Reliance on Affect in Decisions

Columbia Business School Research Paper No. 16-9
Number of pages: 58 Posted: 17 Jan 2016 Last Revised: 12 Feb 2016
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 741 (37,551)
Citation 2

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4.

The Seven Sins of Consumer Psychology

Journal of Consumer Psychology, Vol. 23(4), October 2013, Forthcoming
Number of pages: 47 Posted: 29 Jul 2013 Last Revised: 14 Aug 2013
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 604 (49,342)
Citation 1

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Relevance, Philosophy of Science, Consumer Psychology, Consumer Behavior

5.

Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence

Review of General Psychology, Forthcoming
Number of pages: 25 Posted: 25 Oct 2006
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 442 (72,921)
Citation 2

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Emotion, affect, feelings, decision-making, judgment, reason, rationality, psychology

6.

The Logic of Feeling

Journal of Consumer Psychology, Vol. 14, No. 4, 2004
Number of pages: 37 Posted: 28 Feb 2004
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 439 (73,510)
Citation 1

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Judgment, decision making, affect, emotion, rationality

7.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Michel Tuan Pham, Leonard Lee and Andrew T. Stephen
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 293 (116,394)
Citation 1

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Affect, Emotion, Prediction, Forecasting

8.

Rethinking Regulatory Engagement Theory

Journal of Consumer Psychology, Vol. 19, No. 2, pp. 115-123, 2009
Number of pages: 27 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 243 (141,159)

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9.

Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals

Number of pages: 38 Posted: 28 Feb 2004
Rongrong Zhou and Michel Tuan Pham
Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Columbia University - Columbia Business School
Downloads 239 (143,406)
Citation 4

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Judgment, decision making, behavioral finance, investment, consumer behavior

10.

Metacognitive and Nonmetacognitive Reliance on Affect as Information in Judgment

Number of pages: 47 Posted: 09 Mar 2007
Tamar Avnet and Michel Tuan Pham
Yeshiva University - Syms School of Business and Columbia University - Columbia Business School
Downloads 238 (143,982)

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Affect, Mood, Judgment, Affect-as-information, Metacognition

11.

The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM

SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOR, Michaela Wänke, ed., Psychology Press, Forthcoming
Number of pages: 62 Posted: 05 May 2008
Michel Tuan Pham
Columbia University - Columbia Business School
Downloads 217 (157,276)

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affect, emotion, feelings, judgment, decision making, heuristics, consumer behavior, psychology

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Forthcoming
Number of pages: 21 Posted: 10 Oct 2007 Last Revised: 20 Aug 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 136 (236,699)

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affect, emotion, feelings, affect heuristic, judgment, decision making, regulatory- focus, scope-sensitivity, heuristics, and biases

Contingent Reliance on the Affect Heuristic as a Function of Regulatory Focus

Organizational Behavior and Human Decision Processes, Vol. 108, No. 2, pp. 267-278, 2009
Number of pages: 17 Posted: 17 Nov 2011
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 34 (510,108)

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13.

On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations

Psychological Science, Vol. 19, No. 10, pp. 1051-1058, 2008
Number of pages: 24 Posted: 09 May 2008 Last Revised: 20 Aug 2011
Andrew T. Stephen and Michel Tuan Pham
University of Oxford - Said Business School and Columbia University - Columbia Business School
Downloads 151 (216,981)

Abstract:

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affect, emotions, heuristics, bargaining, ultimatum game, affect as information, affect heuristic, trust in feelings

14.
Downloads 140 (230,572)
Citation 5

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 91 (315,915)
Citation 2

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Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 49 (442,023)

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15.

The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Number of pages: 43 Posted: 24 Apr 2013
Michel Tuan Pham, Maggie Geuens and Patrick De Pelsmacker
Columbia University - Columbia Business School, Ghent University - Department of Marketing, Innovation and Organisation and University of Antwerp
Downloads 124 (253,419)
Citation 1

Abstract:

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advertising, emotions, feelings, involvement, motivation, empirical generalizations

16.

Consumers’ Trust in Feelings as Information

Journal of Consumer Research, Vol. 39, 2012
Number of pages: 54 Posted: 26 Jan 2012
Tamar Avnet, Michel Tuan Pham and Andrew T. Stephen
Yeshiva University - Syms School of Business, Columbia University - Columbia Business School and University of Oxford - Said Business School
Downloads 121 (258,072)

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Affect, feelings, trust in feelings, diagnosticity of feeling, affect model

17.

The Smartphone as a Pacifying Technology

Forthcoming at Journal of Consumer Research
Number of pages: 54 Posted: 23 Feb 2020
Shiri Melumad and Michel Tuan Pham
University of Pennsylvania - The Wharton School and Columbia University - Columbia Business School
Downloads 104 (287,345)

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product attachment, psychology of technology, mobile marketing, digital marketing

18.

Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion

Journal of Consumer Research, Vol. 30, No. 4, March 2004
Posted: 17 Aug 2012
Michel Tuan Pham and Tamar Avnet
Columbia University - Columbia Business School and Yeshiva University - Syms School of Business
Downloads 98 (298,862)
Citation 15

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regulatory focus, promotion, prevention, affect

19.

On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency

Columbia Business School Research Paper No. 17-8
Number of pages: 4 Posted: 06 Jan 2017
Ali Faraji-Rad and Michel Tuan Pham
affiliation not provided to SSRN and Columbia University - Columbia Business School
Downloads 88 (320,041)

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20.

Affective Boundaries of Scope Insensitivity

Journal of Consumer Research, Forthcoming , Columbia Business School Research Paper No. 18-33
Number of pages: 65 Posted: 08 Mar 2018
Hannah Chang and Michel Tuan Pham
Singapore Management University - Lee Kong Chian School of Business and Columbia University - Columbia Business School
Downloads 44 (454,044)

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affect, emotion, scope insensitivity, judgment, decision making, self, psychological proximity

21.

An Experience-Utility Explanation of the Preference for Larger Assortments

International Journal of Research in Marketing, Forthcoming, HEC Paris Research Paper No. MKG-2017-1217
Number of pages: 44 Posted: 21 Jun 2017 Last Revised: 21 Nov 2018
Aylin Aydinli, Yangjie Gu and Michel Tuan Pham
VU Amsterdam, HEC Paris and Columbia University - Columbia Business School
Downloads 42 (462,336)
Citation 1

Abstract:

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assortment size, affect, emotion, consumer decision making

22.

Affect Monitoring and the Primacy of Feelings in Judgment

Journal of Consumer Research, Vol. 28, September 2001
Number of pages: 22 Posted: 02 Feb 2014
Michel Tuan Pham, Joel Cohen, John Pracejus and David G. Hughes
Columbia University - Columbia Business School, University of Florida - Warrington College of Business Administration, University of Alberta - Department of Marketing, Business Economics & Law and University of North Carolina School of Law
Downloads 29 (523,754)
Citation 3

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23.

On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace

Number of pages: 65 Posted: 27 Nov 2019
Michel Tuan Pham and Jennifer J. Sun
Columbia University - Columbia Business School and Columbia Business School
Downloads 20 (578,787)

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Consumer behavior, retailing, emotion, feelings, affect, pride, relaxation, excitement, emotion engineering

24.

Affect Regulation and Consumer Behavior

Consumer Psychology Review, Vol. 2, Forthcoming
Number of pages: 93 Posted: 13 Dec 2018
Charlene Y. Chen and Michel Tuan Pham
Nanyang Business School and Columbia University - Columbia Business School
Downloads 19 (585,444)
Citation 1

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affect regulation, mood management, consumer behavior, coping, negative emotions, mood maintenance

25.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Michel Tuan Pham, Ali Faraji-Rad, Olivier Toubia and Leonard Lee
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 8 (661,665)

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