Alexander Chernev

Northwestern University - Department of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

  • Northwestern University - Department of Marketing

SCHOLARLY PAPERS

22

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Top 6,718

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53

CROSSREF CITATIONS

172

Scholarly Papers (22)

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1.

Goal-Attribute Compatibility in Consumer Choice

Journal of Consumer Psychology, Vol. 14, Nos. 1 & 2, pp. 141-150, 2004
Number of pages: 10 Posted: 06 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 818 (48,648)
Citation 2

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decision making, choice, consumer, attributes, alternatives, performance

2.

When More is Less and Less is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

Journal of Consumer Research, Vol. 30, No. 2, pp. 170-183, September 2003
Number of pages: 14 Posted: 05 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 720 (57,752)
Citation 16

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Decision making, choice, assortments, availability

3.

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice

Journal of Consumer Research, March 2007
Number of pages: 15 Posted: 17 Apr 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 561 (79,430)
Citation 1

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product, differentiation, compensatory, reasoning, consumer, choice

4.

Product Assortment and Individual Decision Processes

Journal of Personality and Social Psychology, Vol. 85, No. 1, pp. 151-162, 2003
Number of pages: 12 Posted: 06 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 400 (119,217)
Citation 5

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decision making, choice, assortment

5.

Reverse Pricing and Online Price Elicitation Strategies in Consumer Choice

Journal of Consumer Psychology, Vol. 13, No. 1 & 2, pp. 51-62, 2003
Number of pages: 12 Posted: 05 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 390 (122,676)

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decision making, choice, price, elicitation

6.

Extremeness Aversion and Attribute-Balance Effects in Choice

Downloads 382 (125,623)
Citation 11

Extremeness Aversion and Attribute-Balance Effects in Choice

Journal of Consumer Research, Vol. 31, No. 2, pp. 249-263, September 2004
Number of pages: 15 Posted: 12 Jun 2020
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 380 (125,340)
Citation 2

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decision making, choice, attribute, aversion, alternatives

Extremeness Aversion and Attribute-Balance Effects in Choice

Chernev, Alexander. "Extremeness aversion and attribute-balance effects in choice." Journal of consumer research 31.2 (2004): 249-263.
Number of pages: 50 Posted: 11 Feb 2022
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 2 (1,009,133)

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Extremeness Aversion, Attribute Balance, Choice, Compromise Effect

7.

Decision Focus and Consumer Choice Among Assortments

Journal of Consumer Research, June 2006
Number of pages: 10 Posted: 17 Apr 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 380 (126,405)
Citation 2

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Decision, consumer, choice, assortments

8.

Goal Orientation and Consumer Preference for the Status Quo

Journal of Consumer Research, Vol. 3, pp. 557-565, December 2004
Number of pages: 9 Posted: 12 Jun 2020
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 355 (136,337)
Citation 2

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decision making, choice, goal, preference, status quo

9.

Too Much of a Good Thing? Option Attractiveness and Assortment Choice

Number of pages: 36 Posted: 23 Mar 2006
Alexander Chernev and Ryan Hamilton
Northwestern University - Department of Marketing and Emory University
Downloads 336 (144,668)
Citation 3

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assortment, option attractiveness, choice, consumer behavior

10.

The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance

Journal of Consumer Research, Vol. 23, March 1997
Number of pages: 8 Posted: 02 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 273 (179,818)
Citation 1

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choice, common features, attribute importance

11.

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic

Journal of Marketing Research, Forthcoming
Number of pages: 41 Posted: 20 Apr 2007
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 207 (235,035)

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12.

Differentiation and Parity in Assortment Pricing

Journal of Consumer Research, September 2006
Number of pages: 12 Posted: 17 Apr 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 200 (242,509)
Citation 1

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Assortment, Pricing, Differentiation, Parity, Consumers

13.

Perceptual Focus Effects in Choice

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 13 Posted: 12 Jun 2020
Alexander Chernev, Jiewen Hong and Ryan Hamilton
Northwestern University - Department of Marketing, Northwestern University - Department of Marketing and Emory University
Downloads 180 (266,464)

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14.

Feature Complementarity and Assortment in Choice

Journal of Consumer Research, Vol. 31, pp. 748-759, March 2005
Number of pages: 12 Posted: 06 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 160 (294,756)

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decision making, choice, Complementarity, assortment

15.

Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products

Georgetown McDonough School of Business Research Paper No. 3988848
Number of pages: 45 Posted: 07 Feb 2022
Alexander Chernev, Sean Blair and Ulf Bockenholt
Northwestern University - Department of Marketing, Georgetown University - McDonough School of Business and Northwestern University
Downloads 143 (323,230)

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sustainability, corporate social responsibility, compensatory inferences, halo effect, green marketing

16.

The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning

Journal of Consumer Research, Vol. 27, No. 4, p. 475-488, 2001
Number of pages: 14 Posted: 06 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 141 (326,764)
Citation 2

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17.

Context Effects Without a Context: Attribute Balance as a Reason for Choice

Journal of Consumer Research, Vol. 32, pp. 213-223, September 2005
Number of pages: 11 Posted: 12 Jun 2020
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 129 (349,966)
Citation 1

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decision making, choice, attribute, balance

18.

When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality

Chernev, Alexander, and Sean Blair. "When sustainability is not a liability: The halo effect of marketplace morality." Journal of Consumer Psychology 31.3 (2021): 551-569., Georgetown McDonough School of Business Research Paper No. 3988829
Number of pages: 19 Posted: 20 Dec 2021
Alexander Chernev and Sean Blair
Northwestern University - Department of Marketing and Georgetown University - McDonough School of Business
Downloads 118 (373,753)
Citation 3

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Sustainability, Halo, Green, Marketing, Moral reasoning, Environment

19.

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Journal of Marketing Research, Vol. 38, pp. 349-361, August 2001
Number of pages: 13 Posted: 06 Mar 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 112 (387,984)
Citation 3

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decision making, choice, compensatory, consumer

20.

Articulation Compatibility in Eliciting Price Bids

Journal of Consumer Research, December 2006
Number of pages: 13 Posted: 17 Apr 2006
Alexander Chernev
Northwestern University - Department of Marketing
Downloads 74 (504,996)

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Articulation, compatibility, eliciting, price, bids

21.

The Role of Assortment Size and Option Attractiveness in Consumer Choice Among Retailers

Chernev, Alexander, and Ryan Hamilton. "Assortment size and option attractiveness in consumer choice among retailers." Journal of Marketing Research 46.3 (2009): 410-420.
Number of pages: 12 Posted: 19 Dec 2021
Alexander Chernev and Ryan Hamilton
Northwestern University - Department of Marketing and Emory University
Downloads 10 (904,354)

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22.

Assortment Size and Option Attractiveness in Consumer Choice among Retailers

Journal of Marketing Research, Forthcoming
Posted: 21 Mar 2008
Alexander Chernev and Ryan Hamilton
Northwestern University - Department of Marketing and Emory University

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assortment, option attractiveness, choice, consumer behavior