Amna Tanveer

University of the Punjab (PU) - Institute of Business Administration

Pakistan

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Scholarly Papers (1)

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Impact of Sales Promotion on Consumer Buying Behavior: A Case of Modern Trade, Pakistan

Impact of sales promotion on consumer buying behavior: a case of modern trade, Pakistan. Governance and Management Review, 2019, Vol 4(1), 38-53
Number of pages: 16 Posted: 30 Aug 2019
University of the Punjab, Students, University of the Punjab (PU) - Institute of Business Administration and University of the Punjab (PU)
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Abstract:

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Sales Promotion, Consumer Buying Behavior, Modern Trade, Sales Management, Marketing